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Mercaux is a technology company.
Mercaux provides an Omnichannel Store Platform designed to connect physical retail with the digital world, enabling retailers to deliver enhanced customer experiences both in-store and remotely. Its comprehensive, modular platform includes capabilities for assisted selling, clienteling, next-generation point-of-sale, advanced fulfillment, and remote selling. The technology also supports self-service solutions like progressive web apps and digital fitting rooms, all integrated through a universal basket concept that allows customers to seamlessly transition their shopping journey across different channels.
The company was founded in 2015 by Olga Kotsur, who serves as CEO, and Alex Petrov, its CTO. Their foundational insight was recognizing the transformation of retail stores from simple sales points into complex, multi-purpose omnichannel hubs. This evolution necessitated a built-for-purpose platform to address the growing demands of modern retail operations and consumer expectations.
Mercaux targets retailers seeking to modernize their in-store operations and unify their customer experience. The platform’s vision is centered on realizing a future where every physical retail store is fully connected to the digital ecosystem. By offering tools that improve customer satisfaction, increase basket sizes, and drive omnichannel conversion, the company empowers retailers to adapt and thrive in an increasingly integrated retail landscape.
Mercaux has raised $6.8M across 2 funding rounds.
Mercaux has raised $6.8M in total across 2 funding rounds.
Mercaux is a technology company providing an omnichannel retail platform that enhances in-store and remote customer experiences through tools like clienteling, assisted selling, mobile POS, fulfillment, analytics, and remote selling.[1][2][3] It serves retailers in verticals such as apparel, footwear, beauty, electronics, and more, solving the problem of fragmented retail experiences by integrating with e-commerce, OMS, PIM, CRM, and other backend systems to enable seamless journeys, personalized interactions, data capture, and sales uplift.[1][2][3][4] Clients like Nike, Holland & Barrett, Tendam, Jigsaw, River Island, and Alshaya report average sales uplifts of 5-9%, 5-10x ROI, higher conversion, loyalty, units per transaction (UPT), and 20% time savings for staff, with rapid deployment in 2-4 weeks.[2][3]
The platform's modular, MACH-certified design supports flexible adoption—starting with core features and scaling to advanced modules—while capturing rich in-store behavioral data for e-commerce, marketing, and staff insights via a dedicated HQ analytics and content management system.[2][3][6]
Mercaux was founded in 2013 (per CB Insights) or 2015 (per company site), with headquarters in London, United Kingdom.[1][3] Specific founder details are not detailed in available sources, but the company emerged to address the need for digital transformation in physical retail stores, evolving them from mere points of sale into multi-purpose hubs for personalized engagement, omnichannel sales, and data-driven operations.[2][3] Early traction came through integrations with platforms like commercetools and SAP CX, enabling quick go-lives and proven results with major retailers, which fueled growth in supporting diverse verticals and expanding solution suites.[2][3][5]
Mercaux rides the omnichannel retail transformation trend, where physical stores integrate with digital ecosystems to compete with pure e-commerce amid shifting consumer behaviors post-pandemic, emphasizing personalization, data unification, and seamless experiences.[1][2][3] Timing aligns with MACH architecture adoption (Microservices, API-first, Cloud-native, Headless), enabling composable commerce that outpaces legacy POS systems.[3][6] Market forces like rising in-store data demands, AI-driven personalization, and retailer needs for unified customer views favor Mercaux, as it bridges store-to-online gaps and influences the ecosystem by powering copilot tools for associates, boosting retention, and feeding intelligence layers for broader retail tech stacks.[4][6] Its partnerships with commercetools, SAP, and others amplify impact in sales/customer service tech, contributing to industry shifts toward data-rich, efficient retail operations.[2][5]
Mercaux is poised to expand its modular platform with deeper AI integrations, more self-service customer tools, and broader backend connectivity, targeting further sales/ROI gains as retailers prioritize omnichannel resilience.[3][4] Trends like AI copilot proliferation for staff, real-time in-store analytics, and composable commerce will shape its trajectory, potentially increasing market share in verticals like fashion and beauty amid economic pressures on physical retail.[1][2][6] Influence may evolve through ecosystem leadership in MACH retail tech, driving higher adoption and setting benchmarks for personalized, data-fueled store experiences that tie back to its core mission of digital transformation.
Mercaux has raised $6.8M in total across 2 funding rounds.
Mercaux's investors include Donatella Callegaris, Nauta Capital, Angelic Ventures, Partech Ventures, Azeem Azhar, Sherry Coutu.
Mercaux has raised $6.8M across 2 funding rounds. Most recently, it raised $1.8M Debt in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 10, 2021 | $1.8M Debt | Donatella Callegaris | |
| Nov 1, 2018 | $5.0M Series A | Nauta Capital | Angelic Ventures, Partech Ventures, Azeem Azhar, Sherry Coutu |