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§ Private Profile · Tabasco 262-301, Roma Nte., Cuauhtémoc, 06700 Ciudad de México, CDMX, Mexico
Mercanto (previously Miferia) is a technology company.
Mercanto operates an online business-to-business wholesale marketplace, specializing in the distribution of groceries within Mexico. The company provides a digital platform that connects various businesses directly with suppliers, simplifying the procurement of goods for their inventory. This approach streamlines the traditional supply chain, offering an efficient and centralized solution for wholesale transactions.
The company was founded in 2012 by Tariq Musa, initially under the name Miferia. Musa’s foundational insight stemmed from the recognition of inefficiencies and fragmentation within the wholesale distribution landscape, particularly for small and medium-sized enterprises. He envisioned a technology-driven solution to enhance transparency and accessibility in sourcing, thereby empowering businesses through a more connected marketplace.
Mercanto caters to a broad spectrum of businesses in Mexico that require reliable and streamlined wholesale purchasing. The company's overarching vision is to extend its comprehensive wholesale inventory marketplace throughout Latin America, aiming to establish itself as the premier digital facilitator of B2B commerce across the region. It strives to empower businesses by optimizing their procurement processes and expanding market opportunities.
Mercanto (previously Miferia) has raised $7.0M across 1 funding round.
Mercanto (previously Miferia) has raised $7.0M in total across 1 funding round.
Mercanto (previously Miferia) has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $7M Seed | Bain Capital Ventures, Tiger Global | IPD Capital, Alex Tang, Asymmetric Capital Partners, Canary Ventures, Latitud | Announced |
Mercanto (previously Miferia) has raised $7.0M in total across 1 funding round.
Mercanto (previously Miferia)'s investors include Bain Capital Ventures, Tiger Global, IPD Capital, Alex Tang, Asymmetric Capital Partners, Canary, Latitud.
Mercanto, previously known as Miferia, is a technology company, though specific details on its operations are limited in available sources. No direct matches appear for a tech firm by this exact name and rebranding in the provided data, suggesting it may be a smaller or emerging player not widely covered in major listings. It does not align with profiled Nigerian tech firms on the stock exchange, which focus on e-business solutions like vehicle registration (AutoReg) or product monitoring (NAPAMS), nor with global trading platforms like Mercato Metalli.[1][2]
Without confirmed product details, Mercanto's role remains unclear, but it fits broadly into Nigeria's tech ecosystem of companies transitioning to deploy tech products in sectors like e-government and enterprise solutions across multiple states.[1]
No specific founding details, founders, or backstory for Mercanto (previously Miferia) are available in the search results. It does not match documented Nigerian tech companies listed on the stock exchange, such as those evolving from financial services to tech deployment since the early 2010s, nor European metal trading platforms launched recently.[1][2] The absence of records on founders' backgrounds or pivotal moments indicates it may be pre-Series A or regionally focused without broad media coverage.
Limited information prevents a detailed breakdown, but potential differentiators can be inferred from similar tech entities:
No data on developer experience, pricing, or community confirms unique strengths.
Mercanto likely participates in Nigeria's growing tech scene, where companies leverage e-solutions for public and regulatory sectors amid economic shifts like rising oil prices boosting revenues.[1] Timing aligns with digital transformation trends in emerging markets, but without specifics, its influence on the ecosystem—such as startup enablement or market disruption—is undetermined. It does not appear tied to global trends like AI marketing automation or advanced coatings.[4][7]
Mercanto's trajectory is speculative due to sparse data; it may gain momentum if riding Nigeria's tech listing wave, similar to firms achieving revenue growth from ₦6.3B to ₦7B yearly.[1] Future trends like AI-enhanced platforms could shape it, potentially expanding to international networks if modeled after global marketplaces.[2] Its influence might evolve through local impact, but verification via official channels is recommended to assess viability. This underscores the need for deeper research on lesser-documented tech players.