Mendi
Mendi is a company.
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Leadership Team
Key people at Mendi.
Mendi is a company.
Key people at Mendi.
Key people at Mendi.
Mendi is a Swedish neurotechnology company that builds a consumer-grade brain training system combining functional Near-Infrared Spectroscopy (fNIRS) neurofeedback with lifestyle recommendations to improve brain health and mental well-being. Its product consists of a wearable headband that measures oxygenation in the prefrontal cortex (PFC) and a mobile app that provides real-time feedback and gamified brain training exercises. Mendi serves individual consumers globally, aiming to enhance executive functions such as focus, emotion regulation, stress management, and working memory. The company targets the growing market for accessible cognitive wellness tools and has a mission to improve the brain health of 10 million people over the next five years, showing strong growth momentum with a global user base across the US, Europe, and beyond[1][2][6].
Founded in 2018 in Stockholm, Sweden, Mendi was co-founded by Sammy Saldjoghi and Rickard Eklöf. The idea emerged from Sammy’s personal experience with burnout and meditation, which led him to explore neurofeedback as a way to improve mental well-being. After experimenting with costly neurofeedback equipment and collaborating with experts, Sammy and Rickard developed Mendi as a consumer-friendly, scientifically validated brain training device. Early traction included a Kickstarter campaign aimed at building a community of early adopters and conducting large-scale research on the product’s impact. The founders’ backgrounds in engineering and entrepreneurship, combined with a passion for neurotechnology, shaped Mendi’s evolution from a clinical concept to a consumer product[1][2][3].
Mendi rides the rising trend of personalized health technology and cognitive wellness, leveraging advances in neurotechnology to democratize access to brain health tools. The timing is favorable due to increasing public awareness of mental health, the demand for non-pharmaceutical interventions, and the maturation of wearable sensor technology. Market forces such as the growth of digital therapeutics and consumer interest in self-optimization support Mendi’s expansion. By making advanced neurofeedback accessible outside clinical settings, Mendi influences the broader ecosystem by pushing innovation in consumer neurotech and contributing to a shift toward proactive brain health management[2][4][6].
Looking ahead, Mendi is poised to scale its impact by expanding its user base and refining its technology and training programs. Trends shaping its journey include growing integration of AI for personalized brain training, increased validation through clinical research, and potential partnerships in healthcare and wellness sectors. As brain health gains prominence, Mendi’s influence may evolve from a niche neurotech startup to a mainstream cognitive wellness brand, helping millions improve mental performance and resilience. Its mission to reach 10 million users in five years underscores ambitious growth and a commitment to transforming how people engage with their brain health[1][3][6].
