High-Level Overview
Meetingselect is a technology company that provides an all-in-one meeting management platform, enabling users to search, book, and manage meetings, events, and workspaces across over 500,000 venues in 150+ countries.[1][2][4] It serves corporations, agencies, meeting planners, venues, and business travel agencies by automating venue sourcing, bookings, payments, and reporting, solving inefficiencies in traditional meeting management like manual planning, cost tracking, and policy compliance.[2][3][4] The platform drives cost savings up to 28% per meeting through AI recommendations, real-time availability, and centralized invoicing, while emphasizing sustainability via initiatives like 'Meetings for Trees'.[4][6] With strong growth, it has won multiple awards including 5-time Deloitte Tech Fast 50 & Fast 500 EMEA, #1 Female-led Tech Company in the Netherlands by EY, and Top 3 Best Performing Companies by FD Gazellen.[1][2]
Origin Story
Meetingselect was founded in 2007 by Anouk Roohé and Judith Huisman, both experienced professionals from international hotel chains and meeting venues in the hospitality industry.[2][6] Frustrated by the inefficiencies in booking and managing meetings, they launched the company with venture capital support to create digital solutions for the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.[2][3] Early traction came from developing a self-booking tool linked to a management information system, which automated venue sourcing and cost analysis, quickly gaining recognition through awards and partnerships with global brands.[1][5] As a female-founded, WeConnect-certified company based in Naarden, Netherlands, with offices in Belgium and the US, it has evolved into a global leader serving 500+ companies.[2][5][7]
Core Differentiators
- All-in-One Platform with AI and Automation: Instant booking from 500,000+ venues worldwide, real-time availability, AI recommendations, real-time tracking, and centralized invoicing reduce booking time to under 5 minutes and save up to 28% per meeting.[1][4]
- Sustainability and Transparency Focus: Tools for policy compliance, cost insights, and eco-initiatives like 'Meetings for Trees' empower data-driven, green decisions.[2][3][6]
- Dual-Sided Marketplace: Serves bookers (corporations, planners) with self-service and support, while venues gain access to corporate demand, instant proposals, and reduced admin by up to 2 hours per booking.[4]
- Global Expert Support: 24/7 multicultural team (21+ nationalities) offers personal reservation services, white-label/XML solutions for agencies, and seamless integration with tech stacks like AngularJS, .NET, and Mailchimp.[1][2][7]
- Proven Track Record: Award-winning growth, trusted by 500+ companies, with features praised for simplicity, efficiency, and reliability by users like TenneT and PPHE Hotel Group.[1][4]
Role in the Broader Tech Landscape
Meetingselect rides the wave of digital transformation in the MICE industry, automating fragmented processes amid rising demand for hybrid events, cost control, and sustainability post-pandemic.[2][6] Its timing aligns with corporate needs for centralized travel management, as meeting costs escalate and staff shortages strain hospitality—AI-driven instant responses address these by unlocking revenue for venues and visibility for planners.[4][6] Market forces like remote/hybrid work expansion and ESG pressures favor its platform, which integrates with travel agencies and bureaus via white-label tools, influencing the ecosystem by standardizing bookings and reducing manual work.[3][5] As a leader among competitors like Groups360, it sets benchmarks for global scalability in a $1T+ events market.[6]
Quick Take & Future Outlook
Meetingselect is poised for continued expansion through AI enhancements, deeper integrations, and sustainability pushes, potentially capturing more of the corporate MICE spend as hybrid events normalize.[4][6] Trends like automation in group travel and real-time data analytics will amplify its edge, evolving its influence from booking tool to full event orchestration platform amid growing demand for efficient, green solutions.[2][7] With its female-led innovation and global footprint, expect further awards and partnerships, solidifying its role as the go-to for seamless meeting management worldwide—transforming every booking into business advancement, just as its founders envisioned.[1][2]