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MediaMath is a technology company.
MediaMath offers a demand-side platform (DSP) for programmatic advertising, enabling brands and agencies to execute digital media buying. The platform activates campaigns across video, connected TV, audio, display, and digital out-of-home, offering unified management. It integrates reporting, audience data, and attribution insights to optimize advertising performance.
Founded in 2007 by Joe Zawadzki, Erich Wasserman, and Greg Williams, MediaMath identified the need for dedicated software for real-time media buying. Zawadzki, an ad technology figure, pioneered the demand-side platform, aiming to establish a transparent marketplace for digital ad transactions.
MediaMath serves global agency holding companies, independent agencies, and direct brands. Marketers leverage its platform to enhance campaign effectiveness and achieve measurable results. Now part of Infillion, the technology advances a vision for an accountable and addressable digital advertising supply chain.
MediaMath has raised $615.0M across 6 funding rounds.
MediaMath has raised $615.0M in total across 6 funding rounds.
MediaMath is a technology company specializing in digital advertising technology, offering an omnichannel demand-side platform (DSP) that enables brands and agencies to buy addressable media programmatically across channels like display, video, mobile, and CTV.[1][5] It serves enterprise advertisers and data-driven teams, solving the problem of complex, transparent media buying in a post-third-party cookie world by providing customizable bidding, first-party data activation, log-level performance measurement, and supply chain transparency via its Brain algorithm and SOURCE ecosystem.[1][5] Acquired by Infillion, MediaMath now integrates into a broader stack for end-to-end solutions, combining programmatic execution with Infillion's video, data, and creative tools, while maintaining strong growth momentum through enhanced UX, ID-agnostic support, and partnerships like IBM Watson.[1][3][5]
MediaMath emerged as a pioneer in ad tech, recognized as one of the most groundbreaking companies in programmatic buying history, though specific founding details like year and founders are not detailed in available sources.[1][3] It gained early traction by developing cutting-edge technology for handling massive data sets—processing up to 6 million queries per second across hundreds of thousands of strategies in under 1/10th of a second—using distributed systems, machine learning, and low-latency infrastructure.[2] A pivotal moment came with its acquisition by Infillion, which added MediaMath to its portfolio to leverage its scale and technology, evolving it into a key component of an integrated omnichannel advertising ecosystem.[1][3][5]
User feedback highlights strong transparency and spend control but notes an outdated UI with nested menus and slow reporting.[6]
MediaMath rides the programmatic advertising trend toward omnichannel, cookieless execution, capitalizing on market forces like third-party cookie deprecation, demand for first-party data, and need for transparent supply chains.[1][5] Its timing aligns with 2025's focus on sophisticated, data-driven buying, where enterprises seek technical control over managed services, influencing the ecosystem by setting standards for low-latency DSPs and integrations that simplify multi-channel campaigns.[5] As part of Infillion, it amplifies ad tech consolidation, providing end-to-end solutions that blend execution with measurement and creative, helping brands navigate privacy shifts and AI-driven personalization.[1][3][5]
MediaMath's trajectory points to deeper Infillion synergies, expanding into integrated creative, analytics, and exclusive media for streamlined omnichannel advertising.[5] Trends like AI bidding advancements, ID-agnostic targeting, and regulatory privacy pressures will shape its path, potentially driving UI modernizations to address usability critiques while leveraging its technical edge for enterprise dominance.[1][6] Its influence may evolve from standalone DSP innovator to cornerstone of consolidated ad tech stacks, empowering brands to control marketing in an increasingly fragmented digital landscape—built for this moment, and the next.[1]
MediaMath has raised $615.0M in total across 6 funding rounds.
MediaMath's investors include Darren Glatt, Goldman Sachs, Santander Bank, Dan MacKeigan, Akamai Technologies, Catalyst Investors, Observatory Capital, Safeguard Scientifics, QED Investors, Erik Rasmussen, European Founders Fund, Nigel Morris.
MediaMath has raised $615.0M across 6 funding rounds. Most recently, it raised $225.0M Other Equity in July 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 10, 2018 | $225.0M Other Equity | Darren Glatt | |
| Jun 6, 2017 | $175.0M Debt | Goldman Sachs | Santander Bank |
| Jun 3, 2014 | $178.5M Debt / Series C | Dan MacKeigan | Akamai Technologies, Catalyst Investors, Observatory Capital, Safeguard Scientifics |
| Mar 1, 2011 | $14.0M Series B | QED Investors | |
| Aug 5, 2009 | $12.5M Debt / Other Equity | Erik Rasmussen | European Founders Fund, Nigel Morris, Silicon Valley Bank |
| Aug 1, 2009 | $10.0M Venture Round | QED Investors |