Loading organizations...
Key people at MedHOK, Inc..
MedHOK, now MHK, provides integrated software-as-a-service platforms for health plans, pharmacy benefit managers, and managed care organizations. It streamlines operations, ensures compliance, and optimizes performance by unifying disparate data into a comprehensive member view. The platform offers utilization, care management, financial reconciliation, analytics, ethical AI, and FHIR-based APIs.
Founded in 2010, MedHOK was led by CEO Anil Kottoor. The company emerged from healthcare's shift to performance-based reimbursement. This necessitated a cloud solution for health plans to ensure regulatory compliance and manage member clinical requirements via integrated data and intelligent workflows.
MHK serves major health plans, PBMs, and managed care organizations. Its vision empowers healthcare by simplifying member experiences, reducing costs, and improving outcomes. The company advances the industry through ethical AI, seamless system integration, fostering member loyalty and positive results in a dynamic environment.
Key people at MedHOK, Inc..
MedHOK, Inc. (now operating as MHK) is a healthcare technology company that provides a unified SaaS platform to help health plans, pharmacy benefit managers (PBMs), and other risk-bearing organizations manage compliance, quality, and care in government-sponsored programs such as Medicare, Medicaid, and ACA plans. The company’s core product is an integrated platform that unifies medical and pharmacy data into a single system, creating a 360-degree view of each member to support risk adjustment, quality improvement, care management, and regulatory compliance.
MHK serves more than 50 of the nation’s largest healthcare payers, collectively managing close to 50 million lives. Its solutions are NCQA-certified for HEDIS®, Pay for Performance, and Disease Management, and it is recognized as a compliance powerhouse with out-of-the-box support for federal and state regulations. The company has strong momentum, having been named one of Inc. magazine’s fastest-growing private companies and recently recognized as Best in KLAS for care management payer solutions in 2024, underscoring its growing influence in the value-based care ecosystem.
---
MedHOK was founded in 2010 by healthcare innovators who saw a critical gap in how health plans managed compliance and quality in government-sponsored programs. At the time, most payers relied on fragmented systems for medical and pharmacy data, making it difficult to get a complete picture of member risk, ensure regulatory adherence, or effectively manage care across the continuum. MedHOK’s vision was to build a unified, rules-driven platform that could proactively address Medicare, Medicaid, and ACA requirements while enabling better clinical and financial outcomes.
The company quickly gained traction among large health plans seeking to simplify compliance and improve performance in risk-based contracts. In 2015, it expanded its capabilities through the acquisition of MarketProminence, a long-standing provider of enrollment and financial solutions for managed care. A year later, in 2016, MedHOK joined the Hearst Health network—alongside respected names like First Databank, MCG, and Zynx Health—marking a pivotal shift toward becoming a broader, integrated technology partner for health plans. In 2024, the company rebranded from MedHOK to MHK, reflecting its evolution into a comprehensive platform where “Care + Knowledge Converge™.”
---
---
MHK is riding the powerful convergence of three major trends in healthcare: the shift to value-based care, the explosion of regulatory complexity, and the urgent need for data unification across medical and pharmacy domains. As CMS and state programs increasingly tie payments to quality, risk adjustment accuracy, and member experience, health plans can no longer afford disconnected systems and manual processes. MHK’s platform sits at the intersection of compliance, quality, and care management—areas that are now central to payer profitability and sustainability.
The timing is especially favorable: with Medicare Advantage enrollment growing rapidly and CMS tightening quality and star rating requirements, payers are under pressure to improve performance while controlling costs. MHK’s ability to consolidate data, automate workflows, and embed best practices directly into payer operations makes it a critical enabler of this new era. Moreover, by joining Hearst Health, MHK is part of a larger ecosystem of clinical intelligence and care coordination tools, positioning it to influence how payers, PBMs, and providers collaborate across the care continuum.
---
MHK is poised to become the de facto operating system for large, complex health plans navigating the transition from fee-for-service to value-based care. As regulatory demands continue to intensify and star ratings become even more consequential, MHK’s integrated, compliance-first platform will only grow in strategic importance. The company is likely to deepen its footprint in Medicare Advantage and Medicaid, expand into adjacent areas like provider-facing tools and social determinants of health integration, and leverage Hearst Health’s broader data and clinical assets to enhance its analytics and decision support.
Looking ahead, MHK’s influence will extend beyond software: it is shaping how payers think about operational efficiency, member experience, and clinical outcomes in a world where every care moment must be connected. Just as MedHOK started as a compliance solution, MHK is evolving into a mission-critical partner that helps health plans not just survive but thrive in the era of value-based care—turning regulatory complexity into a competitive advantage.
