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Key people at Measure Map.
Measure Map was founded in 2018 by Jeff Veen (Founder).
Measure Map developed an innovative blog analytics platform designed to provide web publishers with focused, real-time insights into their audience engagement. The company's core product delivered a user-friendly experience, enabling bloggers to better understand their web metrics and fostering a deeper connection with their readership. Its technical approach centered on making complex web analytics accessible and actionable for content creators.
The company was founded in 2001, with key contributions from figures such as Jeffrey Veen, known for his work with the experience design consultancy Adaptive Path. The foundational insight behind Measure Map was the unmet need for bloggers to have intuitive tools that could illuminate how their content resonated, driving the creation of a distinct analytics solution in the nascent blogosphere.
Measure Map served a growing base of bloggers and webmasters seeking clarity on their online performance. The company’s vision aimed to deliver the best possible user experience for deciphering web analytics, ultimately integrating its specialized approach into broader analytics platforms after its acquisition by Google in 2006.
Measure Map was founded in 2018 by Jeff Veen (Founder).
Measure Map is a portfolio company developing mobile and web-based applications for precise map-based measurements of distances, perimeters, and areas on Earth, accounting for curvature and supporting units like metric, imperial, acres, and hectares.[2][4][7] It serves professionals in construction, real estate, surveying, blogging analytics, and general users needing quick geospatial calculations via intuitive point-and-click interfaces on iOS, Android, and browsers, solving the problem of on-site measurement by enabling remote, accurate assessments from satellite imagery without physical tools.[2][3][4][6][7] Growth momentum includes cross-platform expansion (no-install webapp, app updates like v2.3.31 for performance), cloud syncing, real-time collaboration, and features like KML/GPX imports, offline caching, and team plans starting at free trials up to enterprise multi-user accounts.[2][4][6]
Measure Map emerged from Blue Blink One, SL, a company based in Castellon, Spain (Av. del Mar, 55, 12003), focused on delivering portable, professional-grade measuring tools via apps and web platforms.[2] The idea stemmed from the need for a "powerful, portable measuring tool right in the palm of your hand," evolving from basic distance calculators to advanced software with one-tap operations, geodesic accuracy, and cloud integration, as seen in its latest no-download webapp.[2] Early traction built through App Store and Google Play releases supporting iOS 15+, Android, and Mac M1+, with pivotal moments like adding import/export (KML, CSV, GPX), street view, UTM coordinates, and collaborative online versions for teams.[4][6][7] Developers like Xuan Luong Do (iOS version) and others expanded it into a suite, including Measure Map Online for cloud-based projects.[2][4]
Measure Map rides the wave of geospatial tech democratization, fueled by satellite imagery ubiquity (e.g., Google Maps APIs) and remote work trends post-2020, enabling pros like roofers, land surveyors, and realtors to measure sites without visits—critical amid labor shortages and climate-driven site access issues.[3][7] Timing aligns with AR/VR mapping growth and cloud collaboration booms, positioning it favorably against fragmented tools by offering unlimited pins, multi-device sync, and no-subscription basics amid rising demand for efficient field-to-office workflows.[2][6] It influences the ecosystem by lowering barriers for startups in proptech, agritech, and logistics, providing free analytics tiers for bloggers and integrable "Open Guest" modes for customer self-service estimates.[5][6]
Measure Map is poised to dominate accessible geospatial measurement as AI enhances satellite accuracy and 5G enables instant collab; expect deeper integrations with CRM/quoting platforms (like QuoteIQ) and AR overlays for mixed-reality measuring.[3][6] Trends like enterprise GIS adoption and climate-resilient planning will amplify demand, potentially evolving it into a full proptech suite with AI auto-outlining. Its influence grows by empowering non-experts, tying back to its core promise: precision anywhere, anytime—scaling from solo apps to team-scale impact.[2][6]
Key people at Measure Map.
