Loading organizations...
Loading organizations...
mDialog is a technology company.
mDialog has raised $5.0M across 1 funding round.
mDialog has raised $5.0M in total across 1 funding round.
mDialog is joining the DoubleClick team at Google, continuing to offer services to programmers and distributors while integrating with the DoubleClick platform.
mDialog was a technology company specializing in video streaming management and mobile video advertising solutions. It provided tools for fast, high-resolution video uploading, sharing, and viewing using MPEG-4 AVC H.264 format, targeting both professional and amateur content creators, while helping publishers monetize live and on-demand content through advanced ad tech.[1][4][5]
The company served content creators and publishers facing challenges in streaming video online and integrating effective video ads, particularly on mobile platforms. It solved problems like inefficient stream management and suboptimal ad revenue from video content, achieving growth through $8.15 million in funding, including a Series A led by BlackBerry Partners Fund, before its acquisition by Google in 2014 to enhance DoubleClick's video advertising capabilities.[2][5]
Founded nearly a decade before its 2014 acquisition—placing its start around 2005—mDialog emerged to address early challenges in getting video content online effectively.[1][2] The company began by helping users upload and manage video streams on the internet, positioning itself as a stream management specialist rather than just a video platform.[1]
Key early traction came from raising $8 million in total funding, with the most recent round being a Series A led by BlackBerry Partners Fund, validating its technology in the burgeoning online video space.[2][5] This momentum led to its pivotal acquisition by Google, integrating its expertise into the DoubleClick team.[2][4]
mDialog rode the early 2000s explosion in online video, coinciding with the rise of platforms like YouTube and the shift to mobile consumption, where stream management and ad tech were critical gaps.[1][2] Its timing was ideal amid growing demand for high-quality video delivery and monetization, fueled by broadband expansion and smartphone adoption.
Market forces like the need for better video ads in a fragmented ecosystem favored mDialog, influencing the space by contributing to Google's DoubleClick dominance in digital advertising.[2][4] It helped shape publisher tools for content revenue, paving the way for modern video ad platforms.
Post-2014 acquisition, mDialog's technology has been fully absorbed into Google's DoubleClick (now Google Ad Manager), continuing to evolve with advancements in video ads, AI-driven targeting, and streaming like YouTube and CTV.[2][4][6] Trends such as connected TV growth, privacy-focused advertising, and 5G-enabled video will likely amplify its legacy tech.
Its influence endures through Google's ecosystem, potentially expanding into immersive formats like AR/VR video ads, solidifying mDialog's foundational role in video monetization—from startup innovator to powering one of tech's ad giants.[1][2]
mDialog has raised $5.0M in total across 1 funding round.
mDialog's investors include John Albright, Relay Ventures.
mDialog has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in September 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2011 | $5.0M Series A | John Albright | Relay Ventures |