Maximum Effort Holdings

Maximum Effort operates as both a film and television production company and a digital marketing agency. It develops and produces creative content across various media, applying an innovative methodology to storytelling and brand promotion. The company focuses on crafting compelling narratives and engaging campaigns designed to deeply resonate with audiences.

Founded in 2018 by actor Ryan Reynolds and marketing executive George Dewey, Maximum Effort originated from their successful collaborative marketing efforts for the Deadpool films. Dewey contributed extensive experience, having served as a senior vice president of digital marketing at 20th Century Fox and president at Annapurna Pictures, establishing a potent partnership with Reynolds.

Maximum Effort serves diverse clients, from entertainment studios to consumer brands seeking impactful, unconventional marketing. The company’s vision is to produce culturally relevant entertainment while developing memorable advertising that blurs lines between content and commerce, engaging and informing target demographics.