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Matomy has raised $11.0M across 1 funding round.
Key people at Matomy.
Matomy has raised $11.0M in total across 1 funding round.
Matomy operates as a global media company, providing data-driven platforms for mobile, video, domain, and email advertising. It delivers customized performance and programmatic solutions, integrating internal media capabilities with advanced data analytics and optimization technologies. Key offerings include the Mobfox SSP, the video advertising platform Optimatic, and the mobile demand-side platform myDSP, all enhancing digital advertising efficacy.
Established in 2007 by Kfir Moyal, Ofer Druker, and Adi Orzel, Matomy emerged from the demand for sophisticated, data-backed advertising technology. The founders envisioned integrated platforms leveraging analytics and automation, providing measurable results for advertisers and publishers navigating the complex digital media landscape.
The company's clientele comprises advertising and media partners optimizing digital campaigns and monetizing inventory. Matomy's vision is to empower these partners, helping them achieve their evolving growth objectives through intelligent and efficient advertising solutions. It continually innovates its ad-tech platforms to meet the dynamic demands of the global digital advertising sector.
Matomy Media Group Ltd. (formerly Matomy Group) is a digital performance-based advertising company that delivers marketing solutions to advertisers, agencies, and businesses worldwide. It operates the Matomy Performance Platform to manage campaigns across display ads, mobile, social, video, email, search marketing, SEO, incentivized ads, and domain monetization, targeting consumers via websites, apps, and social networks.[1][2]
The company serves primarily advertisers and agencies seeking to acquire digital audiences efficiently, solving the challenge of performance-driven customer acquisition in competitive online markets. Its global reach spans the US, Europe (including Israel, Spain, the Netherlands), and the Americas, with a focus on scalable, technology-enabled advertising.[2][3]
Matomy traces its roots to 2006, when it launched as AdsMarket, a digital advertising venture that rapidly evolved into Matomy Group through innovation in performance marketing.[1] By 2007, it expanded operations via Matomy Market, establishing a presence in Israel, Spain, the Netherlands, North America, and South America as a leader in performance-based affiliate marketing.[3]
This backstory reflects a pivot from early ad network beginnings to a full-fledged global platform, marked by quick scaling and technological advancements in affiliate program management.[1][3]
Matomy rides the wave of performance marketing growth, fueled by the shift to data-driven, ROI-focused digital advertising amid rising consumer data privacy regulations and cookieless targeting needs. Its timing aligns with the explosion of mobile, social, and video channels post-2000s, enabling scalable affiliate ecosystems that connect publishers directly with advertisers.[2][3]
Market forces like e-commerce expansion and programmatic ad buying favor Matomy's platform, which democratizes access to global audiences without heavy reliance on walled gardens. It influences the ecosystem by empowering smaller agencies and publishers through monetization tools, contributing to a more fragmented yet efficient ad supply chain.[1][2]
Matomy is poised to capitalize on AI-enhanced personalization and privacy-first ad tech, potentially expanding its platform with predictive analytics for even higher performance yields. Trends like zero-party data and Web3 monetization could reshape its affiliate model, amplifying growth in emerging markets.
As digital ad spend surges toward $1 trillion globally, Matomy's evolution from AdsMarket innovator to performance leader positions it to deepen ecosystem impact, delivering targeted solutions that started as a 2006 spark into sustained global momentum.[1][2][3]
Matomy has raised $11.0M in total across 1 funding round.
Matomy's investors include Viola Ventures.
Key people at Matomy.
Matomy has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series U in April 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2011 | $11M Series U | — | Viola Ventures | Announced |
