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Mass Relevance provides a cloud-based software platform enabling brands, media, and agencies to aggregate, filter, and integrate real-time social media content. Its core product is a social engagement platform for dynamic experiences across digital channels, curating social content for strategic marketing and broadcasting initiatives. The technology focuses on making relevant conversations and user-generated content accessible.
Co-founded in 2010 by Sam Decker, Brian Dainton, and Eric Falcao, the company arose from recognizing organizations' challenge in effectively harnessing rapidly expanding social media discourse. Their insight focused on developing a structured method for businesses to extract value from social data, presenting it engagingly to drive audience connections and brand presence.
Mass Relevance's platform serves brands, media companies, and marketing agencies enhancing digital presence via integrated social experiences. The company envisions empowering clients to build compelling social interactions, transforming raw social data into actionable content that fosters engagement and delivers rapid marketing impact in the evolving social landscape.
Mass Relevance has raised $6.7M across 3 funding rounds.
Mass Relevance has raised $6.7M in total across 3 funding rounds.
Mass Relevance is a social-media technology company best known for tools that aggregate, moderate and display real-time social content for brands and media properties; it merged with Spredfast in 2014 and its product lineage later became part of what is now Khoros[3][5].[1]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
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Mass Relevance has raised $6.7M in total across 3 funding rounds.
Mass Relevance's investors include Austin Ventures, Silverton Partners, Allegro Venture Partners, Neeraj Agrawal, Floodgate, Metamorphic Ventures, Mike Maples Jr.
Mass Relevance has raised $6.7M across 3 funding rounds. Most recently, it raised $3.0M Series A in May 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2012 | $3.0M Series A | Austin Ventures | Silverton Partners, Allegro Venture Partners, Neeraj Agrawal, Floodgate, Metamorphic Ventures |
| Dec 20, 2010 | $1.7M Series A | Austin Ventures, Mike Maples Jr | |
| Dec 1, 2010 | $2.0M Seed | Silverton Partners |