Masroofi is a fintech company based in Cairo, Egypt, that offers the first e-wallet specifically designed for children aged 6 to 15 years old. It provides a digital platform combining a kids' debit card and a financial learning app, enabling parents and children to manage pocket money in a cashless, secure way. The product allows parents to fund their children's accounts via debit or credit cards, while kids can spend using NFC-enabled cards and Masroofi POS terminals. This solution addresses the need for early financial literacy and responsible money management among children, while offering convenience and control for parents. Masroofi has shown growth momentum by raising investment and gaining positive customer feedback for its user-friendly design and customer care[1][2][3][5].
Masroofi was founded around 2021-2022 in Cairo by Mostafa Abd Elkhabir Mohamed, an MBA graduate with 14 years of experience in Egyptian real estate market research and marketing. The idea emerged from the need to provide children with a safe, educational, and practical way to handle money digitally, reflecting a growing trend toward cashless payments and financial education. Early traction included developing the NFC card system and a parent-managed app, supported by investors like Sayed Elshemy, a computer developer. The company evolved to focus on combining fintech innovation with child-friendly design and parental controls[1][2].
Masroofi rides the global trend of digital financial inclusion and early financial education, particularly in emerging markets like Egypt where cash remains prevalent but digital payment adoption is accelerating. The timing is favorable due to increasing smartphone penetration, growing parental interest in teaching money management, and the rise of contactless payments. By targeting children, Masroofi influences the broader ecosystem by shaping future consumers’ financial habits and fostering a culture of cashless transactions from an early age. This positions Masroofi as a pioneer in a niche but expanding segment of fintech focused on youth and family-oriented financial solutions[1][3].
Masroofi is well-positioned to expand its user base as digital wallets and cashless payments become mainstream in Egypt and similar markets. Future growth may involve enhancing educational content, expanding partnerships with retailers, and possibly scaling to other regions with similar demographics. Trends such as gamification of financial education and integration with school curricula could shape its journey. As financial literacy gains importance globally, Masroofi’s influence may grow beyond just a payment tool to become a key platform for nurturing financially savvy young consumers, tying back to its mission of smart pocket money management for kids[1][3][5].
Masroofi has raised $100K in total across 1 funding round.
Masroofi's investors include SOSV.
Masroofi has raised $100K across 1 funding round. Most recently, it raised $100K Seed in July 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2025 | $100K Seed | SOSV |