Loading organizations...

Martini Media is a technology company.
Martini Media operates as a digital media and content platform, connecting premium brands with affluent online audiences. It offers tailored marketing solutions, including high-impact advertising and programmatic capabilities, utilizing a curated portfolio of niche publishers. Its approach delivers targeted campaigns to influential consumers with significant discretionary spending.
Established in 2008, Martini Media originated from the insight that luxury brands needed a dedicated platform to engage high-net-worth individuals digitally. Alex Magnin, a founding team member, played a key role in establishing its corporate branding. This foundation enabled Martini Media to develop specialized offerings within an emerging market.
The platform serves premium and luxury brands seeking discerning consumers interested in upscale lifestyle and finance. Martini Media's vision enhances sophisticated advertising environments where influence and affluence converge, enabling brands to cultivate meaningful connections within an exclusive demographic. It aims to remain a vital conduit for high-value audience engagement.
Martini Media has raised $46.0M across 4 funding rounds.
Martini Media has raised $46.0M in total across 4 funding rounds.
Martini Media is a digital advertising and media platform specializing in targeting affluent online audiences—those with household incomes exceeding $100K—who represent a high-value segment driving over 50% of online spending.[1][2][3] It builds a network of over 1,000 publishers across lifestyle and business verticals, offering full-service marketing solutions including display, video, mobile, social, and audience targeting to help luxury brands engage these consumers at scale.[1][4] Serving prestigious brands in sectors like media and technology, Martini solves the challenge of reaching "affluent engagement" both at work and play, leveraging proprietary insights on affluent media consumption habits.[1][2] The company raised $33M–$41.3M across funding rounds before being acquired, with reported revenue around $6.4M and a team of 27–73 employees.[1][3][4]
Founded in 2007 (with some sources noting 2008), Martini Media emerged in San Francisco as a pioneer in affluent-targeted digital advertising, headquartered there with offices in New York, Chicago, Detroit, Los Angeles, Beverly Hills, and London.[1][2][3][4] Key early leadership included CEO Skip Brand, who highlighted the platform's focus on capturing the 50M affluent U.S. online users spending over 30 hours weekly online.[1] A pivotal moment came in 2010 when Martini acquired Decision Maker Media (DMM), the largest platform for business decision-makers, expanding its reach to 40M+ unique high-income users across professional and lifestyle sites and solidifying its strategy.[1] This evolution from niche rich media campaigns to omni-channel solutions humanizes Martini as a data-driven innovator attuned to affluent behaviors from inception.
Martini Media stands out in digital advertising through these key strengths:
Martini Media rides the rise of audience segmentation and programmatic advertising, capitalizing on affluent consumers' dominance in online spending amid shifting digital habits post-2007.[1][3] Timing was ideal during the early rich media boom, enabling it to influence luxury brand strategies by proving affluent targeting's ROI—e.g., capturing half their 30+ weekly online hours.[1] Market forces like mobile/video growth and data privacy regulations favor its proprietary, niche approach over broad competitors (e.g., Criteo, Quantcast).[3] In the ecosystem, Martini shaped affluent ad tech by pioneering vertical networks, inspiring precision marketing and experiential extensions that bridge digital and real-world luxury engagement.[4]
Post-acquisition, Martini Media likely integrates into larger ad tech ecosystems, evolving toward AI-driven personalization and experiential hybrids amid cookie deprecation trends.[1][4] Rising wealth inequality and luxury market recovery will boost demand for its affluent focus, potentially expanding globally via London offices. Influence may grow through mergers, shaping how brands navigate fragmented media—reinforcing its origin as the engineered path to high-value consumers in a crowded digital space.[1][2]
Martini Media has raised $46.0M in total across 4 funding rounds.
Martini Media's investors include Venrock, Granite Ventures, Reed Elsevier Ventures, Silicon Valley Bank, Crosscut Ventures, Chris McKay, Kevin Brown.
Martini Media has raised $46.0M across 4 funding rounds. Most recently, it raised $14.0M Series D in August 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2013 | $14.0M Series D | Venrock, Granite Ventures, Reed Elsevier Ventures, Silicon Valley Bank | Crosscut Ventures |
| Dec 7, 2011 | $13.0M Other Equity | Chris McKay | Reed Elsevier Ventures, Silicon Valley Bank, Venrock |
| Dec 1, 2011 | $13.0M Venture Round | Crosscut Ventures, Venrock | |
| Jun 1, 2010 | $6.0M Series B | Kevin Brown | Crosscut Ventures, Venrock, Chris McKay |