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Marketplacer provides a global Software-as-a-Service platform, enabling businesses to launch and scale online marketplaces. Its multi-vendor and dropshipping solution helps enterprises efficiently expand product ranges, minimizing inventory. The platform integrates with major e-commerce systems, facilitating rapid deployment and management for diverse retailers.
Jason Wyatt and Sam Salter co-founded Marketplacer in 2012. Their success building BikeExchange, a global cycling marketplace, revealed a broader market opportunity. This insight drove them to productize proven technology and operational expertise, creating a scalable platform for businesses to adopt the marketplace model.
Marketplacer serves various clients, from retailers to B2B companies, enhancing digital commerce. It supports dropshipping, product range extension, and category testing strategies. The company’s vision empowers businesses with flexible tools to thrive in the evolving e-commerce landscape, fostering growth via diversified market presence.
Marketplacer has raised $95.0M across 5 funding rounds.
Marketplacer has raised $95.0M in total across 5 funding rounds.
Marketplacer has raised $95.0M across 5 funding rounds. Most recently, it raised $27.0M Series U in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $27M Series U | — | Acorn Capital, Salesforce Ventures, David Rohrsheim | Announced |
| Aug 1, 2021 | $30M Series C | — | Acorn Capital, Salesforce Ventures, Wunala Capital | Announced |
| Apr 1, 2021 | $3M Series U | — | Salesforce Ventures, David Rohrsheim | Announced |
| Nov 1, 2020 | $15M Series U | — | Acorn Capital | Announced |
| Dec 1, 2019 | $20M Series U | — | Acorn Capital | Announced |
Marketplacer has raised $95.0M in total across 5 funding rounds.
Marketplacer's investors include Acorn Capital, Salesforce Ventures, David Rohrsheim, Wunala Capital.
Marketplacer is an Australia-based SaaS company that provides a flexible marketplace platform enabling retailers, brands, distributors, franchises, and communities to create, launch, and scale digital marketplaces without replatforming.[1][2][3] It integrates third-party sellers into existing e-commerce storefronts, solving the problem of limited product assortments by offering access to thousands of global sellers, AI-driven automation for onboarding and management, and tools for order routing, payouts, returns, and analytics.[2][3][4] Serving customers in Australia, New Zealand, the UK, Europe, and the US, Marketplacer powers range extension, category testing, and dropshipping, with its operator network generating $35 billion in annual e-commerce sales and attracting 2 billion visitors.[1][4][5] The platform's growth momentum includes expansions into the US and Europe since its initial Australian focus, partnerships like commercetools, and positive user feedback on its comprehensive features and support.[4][6]
Marketplacer was founded in 2017 by Jason Wyatt (CEO) and Sam Salter, though it officially launched its first SaaS iteration in 2016.[1][4] The idea emerged from recognizing the need for businesses to augment their commerce architecture with third-party sellers and shoppers, allowing consumer-facing companies—from global enterprises to small operations—to respond dynamically to customer demands.[4] Early years focused on Australia, where the team refined the platform through successful marketplace launches with local customers, building expertise in e-commerce integrations and marketplace operations.[4] Pivotal moments include global expansion to the US and Europe, integration into ecosystems like commercetools' Connect program, and scaling a thriving seller community that now supports rapid growth for operators and sellers alike.[1][4]
Marketplacer rides the explosive growth of e-commerce marketplaces and dropshipping, where businesses seek agile ways to expand assortments amid rising consumer demand for diverse, on-demand products without heavy upfront investments.[3][4][5] Its timing aligns with the maturation of composable commerce—modular architectures like headless frontends paired with specialized backends—enabling mid-to-enterprise players to test categories, enter new markets, and monetize loyalty programs efficiently.[2][3] Favorable market forces include the shift to third-party inventory for scalability (e.g., $35B sales via its network), AI advancements for automation, and global supply chain digitization post-pandemic.[1][4] By empowering operators to leverage millions of sellers and influencing ecosystems through integrations, Marketplacer accelerates marketplace adoption, democratizing advanced e-commerce for non-tech natives and fostering a interconnected web of sellers, platforms, and shoppers.[2][4]
Marketplacer is poised to deepen its US and European penetration, expanding AI-driven features like seller vetting and predictive analytics while forging more composable commerce alliances to capture rising dropshipping and B2B marketplace demand.[1][3][4] Trends such as retail media growth, real-time logistics via APIs, and embedded finance will shape its trajectory, potentially boosting revenue through new monetization layers amid projected e-commerce surges.[3] Its influence may evolve from niche enabler to core infrastructure player, as more brands prioritize flexible, seller-agnostic architectures—reinforcing its role in supercharging global commerce scalability.[2][4] This positions Marketplacer as a key accelerator for businesses navigating an increasingly marketplace-dominated digital economy.
