Loading organizations...
Key people at Marketing Werks.
Marketing Werks operates as an integrated engagement agency, developing omnichannel solutions to forge connections between brands and consumers. The firm specializes in delivering experiential, event-based, and mobile marketing initiatives, encompassing retail, digital, social, sponsorships, and promotions. Its approach emphasizes creating direct, personalized experiences to build meaningful relationships with target audiences.
Marketing Werks was established in 1987 by co-founders Scott Moller and Julie Guida in Chicago. Their vision was rooted in the insight that impactful marketing thrives on personal interaction and memorable experiences. They recognized the opportunity to create persuasive, human-centered campaigns, deeply engaging consumers beyond traditional advertising methods.
The company serves a diverse client base of brands seeking to enhance consumer engagement and market presence. Marketing Werks’ vision centers on continuously innovating its experiential and engagement strategies, striving to remain at the forefront of unique solutions that bridge the gap between brands and their end-users.
Marketing Werks is a Chicago-based marketing agency founded in 1987, specializing in integrated marketing solutions that drive consumer advocacy through immersive, shareable experiences.[1][3][4] The company offers services like experiential campaigns, sponsorship activations, and pop-up events, now operating as a division of CROSSMARK and recently integrated into Product Connections, an omnichannel engagement agency with 201-500 employees and revenues between $10-50 million.[2][3] It serves brands seeking to build emotional connections and motivation amid consumer overload, with a team of 50-249 based primarily in Chicago.[1][3]
Marketing Werks was established in 1987 in Chicago, Illinois, as a full-service marketing firm focused on experiential and integrated solutions.[1][3][4] Key details on founders or early partners are not specified in available records, but the company evolved from standalone operations to becoming a division of CROSSMARK, a larger sales and marketing organization.[2] A pivotal moment came with its merger into Product Connections alongside agencies like Product Connections and CROSSMARK Events, expanding into a 360-degree suite of creative services for brand-consumer relationships.[2] This progression reflects adaptation from traditional activations to omnichannel strategies.[2][3]
Marketing Werks rides the trend of experiential and omnichannel marketing in a digital-first world, where consumers demand authentic, interactive brand interactions amid ad fatigue.[3] Timing aligns with the rise of hybrid events post-pandemic, amplified by tech-enabled pop-ups and sponsorships that leverage AR/VR for immersion—market forces like e-commerce growth and social sharing favor its model.[1][2] It influences the ecosystem by partnering with brands on consumer relationship-building, contributing to the shift from mass media to personalized advocacy within the broader martech landscape.[2][3]
Product Connections' integration positions Marketing Werks for expanded omnichannel dominance, with trends like AI-driven personalization and metaverse events likely accelerating its scale beyond $50M revenue.[2] Influence may evolve toward global brand partnerships, capitalizing on experiential tech to outpace commoditized digital ads—watch for deeper tech stack integrations. This builds on its 38-year legacy of turning experiences into advocacy, solidifying its role in consumer-centric marketing.[1][3]
Key people at Marketing Werks.
