Marinela Makeup is a technology company.
Marinela Makeup has raised $150K across 1 funding round.
Marinela Makeup has raised $150K in total across 1 funding round.
Marinela Makeup is a Canada-based startup developing a vegan and cruelty-free cosmetics line, focusing on affordable, high-quality makeup products like foundations, lipsticks, eyeshadows, and concealers.[1][2][3] It targets ethical consumers, particularly girls and women aged 12-35, who prioritize sustainability, inclusivity in shade ranges, and accessible pricing in a market dominated by premium brands.[2][3] The company solves the gap in affordable alternatives to traditional makeup, which often includes animal-derived ingredients and animal testing, by using ethically sourced Canadian ingredients and eco-friendly packaging.[1][2] Currently in early growth, it partners with FasterCapital for seed funding ($150,000 target), product development, e-commerce launches on Shopify and Amazon, and marketing to scale manufacturing and retail expansion.[2][3][5]
Marinela Makeup was founded by Lise Kubanowski, who serves as President, with Marinela Kubanowski as CEO.[1][2][5] The idea emerged from a commitment to ethical beauty, aiming to provide luxurious, high-quality cosmetics that are vegan, cruelty-free, and free from animal harm.[1][6] Early traction includes a crowdfunding presence on platforms like Crowdigy and EquityNet, partnerships with FasterCapital's EquityPilot program for mentorship and investor access, and plans for R&D on expanded shade ranges.[1][2][3][4] Pivotal moments feature seeking $100,000-$150,000 in seed funding for startup costs, inventory, and marketing, with a shift from active fundraising noted recently.[2][6]
Marinela Makeup rides the booming vegan cosmetics trend, with the global market growing from $17.39 billion in 2022 to a projected $24 billion by 2028, fueled by consumer shifts away from animal testing and synthetics toward ethical, eco-conscious options.[2] Timing aligns with rising demand for inclusive, affordable beauty amid environmental awareness and e-commerce dominance, enabling quick online scaling via platforms like Shopify and Amazon.[2][3] Market forces like premium brand gaps and North American retail opportunities favor it, while its FasterCapital tie-in leverages fintech-like equity programs to influence the startup beauty ecosystem by democratizing access to vegan products.[2][3][5]
Marinela Makeup is poised for near-term wins like completing R&D, launching online stores, and hitting expos, with ambitions for skincare/men's lines, carbon-neutral packaging, and U.S./Canada retail partnerships within 24 months.[2] Trends like vegan market expansion and influencer-driven e-commerce will propel it, potentially evolving from startup to a scalable brand challenging incumbents through affordability. As ethical beauty matures, its influence could grow by setting standards for inclusive, sustainable cosmetics, tying back to its core mission of innovation and accessibility in a $24B opportunity.[2][3]
Marinela Makeup has raised $150K in total across 1 funding round.
Marinela Makeup's investors include FasterCapital.
Marinela Makeup has raised $150K across 1 funding round. Most recently, it raised $150K Seed in September 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2025 | $150K Seed | FasterCapital |