Loading organizations...

ManoMano is a technology company.
ManoMano operates as an online marketplace specializing in DIY, home improvement, and gardening products. The platform leverages a data-driven approach, connecting customers with a vast catalog of items and prioritizing a user-centric experience. It offers a streamlined digital solution for sourcing diverse tools and materials, effectively consolidating a fragmented market.
Christian Raisson and Philippe de Chanville co-founded the company in France in 2013. Their entrepreneurial journey stemmed from observing a common challenge among home improvers: the difficulty in easily finding a comprehensive range of specialized products. This insight propelled their vision to create an accessible platform, simplifying the procurement of home and garden essentials.
ManoMano primarily serves individuals engaged in home and garden projects, from casual DIYers to dedicated hobbyists. The company's mission is to cultivate a more accessible and efficient ecosystem for home and garden maintenance, envisioning a future where specialized products are readily available to all enhancing their living spaces.
ManoMano has raised $840.5M across 6 funding rounds.
ManoMano has raised $840.5M in total across 6 funding rounds.
ManoMano has raised $840.5M in total across 6 funding rounds.
ManoMano's investors include Dragoneer Investment Group, Aglae Ventures, Armat Group, Bpifrance, Eurazeo, General Atlantic, Kismet Holdings, Temasek, Giza Polish Ventures, Piton Capital, Cr%C3%A9dit Mutuel Equity, Partech.
ManoMano is a leading European e-commerce marketplace specializing in DIY, home improvement, and gardening products, connecting over 4,000-5,000 merchants with consumers and professionals through a platform offering more than 10-16 million product references.[1][2][4] It serves individual DIY enthusiasts, professionals, and B2B sellers across multiple countries, solving fragmented access to tools and supplies by providing a vast selection, competitive pricing, cross-border logistics via Mano Fulfilment, and tech-driven features like personalized recommendations and efficient search.[2][3][5] The company has demonstrated strong growth momentum, raising $708.73M in funding, achieving a GMV of 620 million euros by 2019, attracting 50 million monthly visitors, and employing over 1,200 people while expanding from France to markets like Spain, Italy, Germany, and the UK.[2][4][5][6]
Founded in 2013 in Paris, France (originally as monEchelle), ManoMano was co-founded by Philippe de Chanville and Christian Raisson, who identified the opportunity to digitize the fragmented DIY and home improvement sector using specialized technology.[4][5][7] De Chanville, in a 2025 interview, highlighted how the idea emerged from leveraging algorithms trained specifically on DIY customer behavior to overcome logistical challenges and offer unparalleled product variety online, starting in France before rapid international testing in Spain and Italy.[5] Early traction came from a marketplace model enabling quick scaling, with pivotal moments including cross-border expansion, COVID-driven growth, and partnerships that boosted seller sales—such as Union Mart Ltd seeing 20.5% of turnover from ManoMano by 2020.[3][5]
ManoMano rides the wave of e-commerce acceleration in home improvement, a sector boosted by COVID confinement increasing DIY demand and digital adoption in traditionally offline markets like Europe.[5] Timing aligns with rising consumer interest in home projects, cross-border trade post-Brexit, and AI advancements enabling hyper-specialized marketplaces over generalists like Amazon.[4][5] Market forces favoring it include Europe's fragmented DIY retail (unlike consolidated U.S. players), logistics outsourcing needs for SMEs, and sustainability pushes via efficient supply chains; it influences the ecosystem by empowering independent sellers for pan-European reach, fostering job growth, and setting standards for vertical marketplaces with 50 million monthly visitors.[2][3][6]
ManoMano is poised for continued dominance in European DIY e-commerce, potentially expanding further into new markets or deepening B2B/pro segments with generative AI and cloud analytics enhancing personalization and operations.[4][8] Trends like AI-driven logistics, sustainable home trends, and economic shifts toward value-driven shopping will shape its path, evolving its influence from regional disruptor to pan-European leader akin to vertical specialists globally. This builds on its tech-first foundation, transforming DIY from local stores to a seamless, borderless experience.
ManoMano has raised $840.5M across 6 funding rounds. Most recently, it raised $360.0M Series F in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $360.0M Series F | Dragoneer Investment Group | Aglae Ventures, Armat Group, Bpifrance, Eurazeo, General Atlantic, Kismet Holdings, Temasek |
| Jan 1, 2020 | $140.0M Series E | Temasek | Giza Polish Ventures, Piton Capital, Bpifrance, Eurazeo, General Atlantic, Kismet Holdings |
| Apr 1, 2019 | $123.5M Other Equity | Aglae Ventures, Bpifrance, Cr%C3%A9dit Mutuel Equity, Eurazeo, General Atlantic, Partech, Piton Capital | |
| Mar 1, 2019 | $130.0M Series D | Giza Polish Ventures, Index Ventures, Partech Ventures, Piton Capital | |
| Sep 1, 2017 | $72.0M Series C | Gabriel Caillaux | Giza Polish Ventures, Index Ventures, Partech Ventures, Piton Capital, Bpifrance |
| Apr 1, 2016 | $15.0M Series B | Giza Polish Ventures, Index Ventures, Partech Ventures, Piton Capital, CM-CIC Capital Priv, Digital Ambition Fund |