Manicube is a technology company.
Manicube has raised $5.0M across 1 funding round.
Key people at Manicube.
Manicube was founded by Liz Whitman (Co-Founder & President).
Manicube has raised $5.0M in total across 1 funding round.
Manicube was founded by Liz Whitman (Co-Founder & President).
Manicube has raised $5.0M in total across 1 funding round.
Manicube's investors include Baseline Ventures, Flybridge, Flybridge Capital Partners, Unusual Ventures, Jeff Seibert, Jennifer Lum, Joe Caruso, Roy Rodenstein, Wayne Chang.
Manicube was a New York-based startup founded in 2012 that provided on-demand, 15-minute manicures directly at workplaces, targeting busy professional women to save them time and boost confidence through affordable, high-quality personal care services.[1][2][3][4] The company served offices by dispatching manicurists desk-side or to conference rooms, offering $15 manicures and later expanding into its own nail polish and care product line sold at retailers like J.Crew and Sephora, which accounted for about 12% of revenue by 2015.[1] It raised $5.88M in funding, achieved $3.3M in turnover in 2015 (projected to nearly double to $6M in 2016), and expanded to cities like Boston before being acquired by Red Door Spa (part of Elizabeth Arden) in November 2015.[1][4]
Manicube launched in 2012 with the core idea of bringing salon-quality manicures to working women at their offices, addressing the challenge of fitting personal care into packed schedules.[1][2] Founded by Thea Green, who drew from her experience to create quick, upscale services starting in New York, the company quickly gained traction: within a year of opening its Tribeca location, it introduced its proprietary polish and nail care products, diversifying beyond services.[1] Early growth included partnerships with offices and expansion to Boston in 2013, building momentum through category extensions like men's grooming amid rising demand for mobile beauty services.[1][4]
Manicube rode the early 2010s wave of on-demand mobile services, capitalizing on smartphone-enabled booking and the gig economy's rise to disrupt traditional salons with workplace delivery.[1][2] Its timing aligned with urban professionals' demand for time-saving "beauty-as-a-service" amid lengthening workdays, fueling growth in a market where competitors like Glamsquad expanded nail offerings to 10-25% of business.[1] By blending service with e-commerce products, it influenced the startup ecosystem's shift toward hybrid models—physical experiences plus retail—paving the way for scalable beauty tech like at-home apps and subscription boxes, though its 2015 acquisition reflected consolidation in a competitive on-demand space.[1]
Post-acquisition by Red Door Spa in 2015, Manicube's model likely integrated into larger upscale chains, amplifying its reach through established spa networks while its products continued distribution growth.[1] Looking ahead, trends like AI-driven beauty personalization and corporate wellness perks could revive similar desk-side services, evolving Manicube's legacy into hybrid wellness platforms. Its influence endures as a pioneer in time-compressed personal care, underscoring how on-demand convenience transformed daily routines for working professionals.[1][2]
Key people at Manicube.
Manicube has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in April 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2014 | $5.0M Series A | Baseline Ventures, Flybridge, Flybridge Capital Partners, Unusual Ventures, Jeff Seibert, Jennifer Lum, Joe Caruso, Roy Rodenstein, Wayne Chang |
