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Key people at Man Repeller.
Man Repeller was a digital media platform that redefined fashion commentary, centering on personal style as self-expression. It provided original editorial content and sharp commentary, championing unconventional, bold choices. The platform cultivated a distinct voice, fostering a community embracing an irreverent approach to trends and individual enjoyment.
Founded in 2010 by Leandra Medine Cohen, then a New School student, Man Repeller originated as her personal blog. Cohen's insight involved the humorous observation that certain high-fashion items, while personally appealing, ironically deterred men. This premise quickly established a brand resonating with an audience seeking authentic, independent style narratives.
Man Repeller attracted a readership of women desiring fashion inspiration rooted in individuality, confidence, and wit. Its vision utilized style as a vehicle for discussing self-acceptance and female empowerment. Although operations ceased in 2020, its influence on digital fashion media and celebration of personal style remains notable.
Key people at Man Repeller.
Man Repeller was not a technology company or investment firm, but rather a fashion and lifestyle media brand founded by Leandra Medine Cohen that operated from 2010 to 2020.[1][4]
Man Repeller was an influential fashion and lifestyle publication dedicated to celebrating self-expression through fashion.[1] The brand positioned itself as an edgy, witty media outlet that encouraged readers—particularly women—to dress for themselves rather than to appeal to others, with the tagline implying a rejection of conventional fashion aesthetics designed to attract men.[2][3] At its peak, the publication was included in Time Magazine's 25 best blogs of 2012 and built a substantial following through its founder's personal style content and lifestyle commentary.[3]
Leandra Medine Cohen, a Jewish prep school graduate who grew up on Manhattan's wealthy Upper East Side, launched Man Repeller in 2010 as a personal style blog.[2][3] The platform initially featured magazine editorials, photos of Medine Cohen in distinctive outfits, vacation snapshots, and accessory showcases.[4] The blog gained traction by offering a fresh perspective on fashion that broke conventional rules while establishing its own aesthetic. Medine Cohen later authored a book titled *Man Repeller: Seeking Love, Finding Overalls* and expanded her media presence.[3]
Man Repeller shut down in October 2020 following significant controversy.[4][5] The brand faced backlash over its lack of diversity and inclusion, with former employees of color alleging they were disproportionately laid off during pandemic-related cuts while white employees retained their positions.[5] After stepping back from operational duties in June 2020, Medine Cohen rebranded the publication as simply "Repeller" in September 2020 to remove the gendered language, but the company ceased operations entirely by October 22, 2020, citing financial constraints.[4][5]
Post-closure, Medine Cohen launched a newsletter called The Cereal Aisle, continuing her media work in a different format.[1] Her husband, Abie Cohen, is a venture capital investor and cofounder of Centre Street Partners, an early-stage venture capital firm.[3]
