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§ Private Profile · 8270 S Kyrene Rd, Ste 103, Tempe, AZ
Magique Golf is a company.
Key people at Magique Golf.
Magique Golf develops and manufactures custom-fitted golf clubs, including drivers and irons. They combine proprietary club heads with quality shafts and grips from leading brands, focusing on precise assembly and material selection. This enables them to provide performance-oriented, tailored equipment at accessible price points for a broad market, distinguishing themselves through a blend of quality and value.
The company originated in 1986, founded by Bill and Kathy Cornelius in Chandler, who initially crafted high-quality, custom-fit clubs. Brothers Sean and Heath Sheppard acquired Magique Golf in April 2004 from DP Golf. Their insight was to expand the established personalized fitting and quality tradition to a wider golfing demographic through an emphasis on affordability and a direct approach to the market.
Magique Golf serves the majority of golfers seeking custom-fitted equipment without professional-grade costs. Guided by its "Better fit. Better price" motto, the company emphasizes a thorough fitting process to match clubs to individual player specifications. Its vision is to democratize access to optimized, custom-fitted clubs, ensuring more recreational players can benefit from equipment precisely tailored for their unique game.
Key people at Magique Golf.
Magique Golf is a golf equipment manufacturer specializing in clubs such as woods, irons, wedges, and putters, produced via proprietary methods to deliver quality at accessible prices.[1][5] It also appears linked to a physical golf facility in Tempe, Arizona, at 8270 S Kyrene Rd, potentially serving as a venue or retail spot for enthusiasts.[3][4] Early products like the M1 Iron Set, made from soft 304 stainless steel with nickel plating and "M Back" perimeter weighting, targeted players seeking forged-iron feel without premium costs.[5] However, the company has limited current presence, with references to it being "forthcoming," "set to launch soon," or even defunct, alongside reports of poor customer service.[2][3][6][8]
Magique Golf emerged as a local manufacturer in the Phoenix area, producing golf clubs with a focus on quality components like stainless steel and specialized weighting systems.[1][5][6] Specific founding details, such as year or key founders, are not documented in available sources, but it gained some grassroots traction among local golfers who praised their hybrids and equipment feel.[6] A notable development includes signing Meng & Associates, possibly for distribution or representation, signaling early expansion efforts.[1] User forums indicate it operated as a smaller brand with products available through retailers like InTheHoleGolf, though it later faded, with discussions labeling it defunct.[6][7]
Customer experiences vary, with some praising equipment quality while others report severe issues like unfulfilled orders and unresponsive support.[6][8]
Magique Golf operates outside core tech sectors, instead fitting into the niche of golf equipment manufacturing amid trends like performance-driven club design and direct-to-consumer accessibility.[1][5] It rode early 2000s waves of boutique club makers emphasizing feel and weighting tech (e.g., perimeter systems for forgiveness), competing with brands like Tour Edge or Toulon in user forums.[5][6][7] Market forces favoring affordable, high-feel gear post-recession could have aided it, but lack of digital scaling or e-commerce presence limited influence.[2][8] In Arizona's golf ecosystem, its Tempe location positions it near enthusiast hubs, though defunct status highlights challenges for small manufacturers against giants like Callaway.[4][5][6]
Magique Golf's legacy rests on innovative, feel-focused clubs that impressed some users, but operational pitfalls like delivery failures eroded trust, contributing to its apparent dormancy.[6][8] Revival seems unlikely without new leadership or rebranding, especially as the golf industry shifts toward data-driven tech like launch monitors and AI-optimized designs from majors.[5] Emerging trends in sustainable materials or app-integrated gear may bypass such niche players, though a Tempe relaunch could tap local demand if executed flawlessly.[2][3][4] For investors eyeing golf startups, it underscores the risks of small-scale manufacturing in a consolidating market—quality alone rarely suffices without robust ops and distribution.
