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Key people at Magic Horizons.
Magic Horizons develops virtual reality solutions for mental well-being and relaxation. It creates meticulously produced 360-degree immersive environments with soothing soundscapes. The system provides tailored experiences for stress reduction, patient calming, and mental training, offered as a complete package of proprietary VR hardware and software.
Brothers Giorgio and Martin Koppehele founded Magic Horizons in 2018. As multi-award-winning producers with extensive artistic collaboration experience, they identified the profound potential of immersive virtual reality. This insight led them to apply their production capabilities, creating therapeutic digital realities addressing the growing need for mental wellness tools.
Magic Horizons primarily serves the healthcare sector, deploying its VR platforms to retirement homes, clinics, and medical practices for patients. The company’s vision is to establish a holistic, accessible platform leveraging virtual immersion to promote mental health, alleviate anxiety, and enhance quality of life in care settings.
Key people at Magic Horizons.
Magic Horizons GmbH is a German virtual reality (VR) company founded in 2018 that develops and sells holistic VR platforms for stress reduction, patient calming, mental training, employee well-being, and mental health promotion.[1][2][3] It offers bundles of VR hardware and software (e.g., Easy Mobile, Premium Mobile for Pico headsets), software licenses, and 360° VR videos, targeting B2B markets like hospitals, seniors, employee wellness programs, and veterans, with CE-certified Class 1 medical device status in the EU for anxiety and pain reduction.[2][3][6] The platform combines real 360°/3D natural worlds, binaural beats, guided meditations, interactive brain trainings, and fantasy CGI experiences, all backed by scientific studies including one from Humboldt-Universität zu Berlin confirming VR's relaxation efficacy.[2][3][4][6]
Growth momentum includes international expansion, such as Magic Horizons USA hatched in 2019, partnerships with King's College London, USC, NHS Cambridgeshire, and the U.S. Veterans Health Administration (where 92% of veterans reported relaxation benefits in a 2023 study), plus U.S. distribution via USVetServ for at-home and in-clinic use.[1][2][6]
Magic Horizons was founded in 2018 in Germany by brothers Giorgio Koppehele and Martin Koppehele, leveraging their expertise in video/audio production, design, programming, and VR content creation.[1][5] The idea emerged from their vision to produce the best immersive media, blending real-nature filming (e.g., in Thailand) with CGI fantasy worlds like space journeys, addressing gaps in holistic VR for mental health.[1] An international team was assembled early on.
A pivotal expansion moment came in 2019 when Giorgio met U.S. partner Todd at a San Francisco startup pitch, leading to friendships, conferences in Paris and Amsterdam, and the launch of Magic Horizons USA.[1] Early traction built through scientific validation, including the Humboldt study, and B2B customer feedback loops.[1][2]
Magic Horizons rides the VR for mental health and wellness trend, capitalizing on post-pandemic demand for non-pharmacological stress/anxiety solutions amid rising burnout, with VR's instant immersion outperforming 2D apps by enabling brain-level relaxation.[3][4] Timing aligns with maturing mobile VR hardware (e.g., Pico Enterprise) and telehealth growth, amplified by medical certifications and veteran/healthcare partnerships that validate efficacy against isolation/pain.[2][6]
Market forces favoring it include GDPR strengths for Europe, U.S. VA adoption, and scientific collaborations bridging tech-health divides; it influences the ecosystem by pioneering B2B VR for regeneration, setting standards for immersive therapies in hospitals and workplaces.[1][2][6]
Magic Horizons is poised to scale via B2C expansion (as hinted in financing plans) and deeper U.S. penetration through veteran channels, potentially capturing shares in the booming $10B+ digital therapeutics market.[2] Trends like AI-enhanced VR personalization, broader headset adoption, and global mental health crises will propel it, evolving its influence from niche B2B provider to mainstream wellness platform—extending "horizons" in accessible, evidence-based VR therapy.[1][2][3]
