Madeinvote is a technology company.
Madeinvote has raised $1.0M across 1 funding round.
Madeinvote has raised $1.0M in total across 1 funding round.
Madeinvote was a French technology company specializing in innovative market research through social media crowdsourcing and automated survey platforms. It built tools for recruiting respondents via social networks, conducting surveys, and analyzing data to help businesses like retailers identify optimal store locations, gauge consumer insights, and build communities, serving major clients such as Canal+, Decathlon, and Cdiscount[1][2][3][6]. Recognized as the No. 1 technative player in market research by 2023, it solved traditional sampling limitations by leveraging social media for faster, high-value insights, raised €3.7M total funding, grew to over 40 employees, acquired poll&roll, and rebranded to Discurv[1][2].
Madeinvote pioneered social media sampling for market research, with its creation marking an early milestone in disrupting traditional respondent recruitment[1]. It later acquired poll&roll, an automated research platform, and secured €1.2M in initial fundraising with 7 employees, followed by €2.5M more, leading to an 8x staff increase to 40+ employees and the 2023 rebranding to Discurv[1]. Specific founders are not detailed in available records, but the company emerged as France's first crowdsourcing platform tailored for retailers' location scouting and community building via surveys integrated with tools like Voxco and Meta Business stats[3][5][6].
Madeinvote rode the wave of digital transformation in market research, capitalizing on social media's ubiquity for real-time consumer data amid rising demand for agile, cost-effective insights over legacy panels. This timing aligned with post-pandemic shifts toward online sampling and automation, fueled by e-commerce growth and data analytics tools like Meta integrations[1][6]. It influenced the ecosystem by proving social crowdsourcing's viability, paving the way for rebranded Discurv's expansion and inspiring hybrid tech-native research models in Europe[1][2][4].
Under Discurv, the company is positioned to deepen automation and AI-driven insights, potentially expanding beyond France amid global demand for social-first research. Trends like real-time data analytics and privacy-compliant sampling will shape its path, evolving its influence from a French pioneer to a broader European player in tech-enabled market intelligence. This trajectory builds on Madeinvote's foundational disruption of traditional research.
Madeinvote has raised $1.0M in total across 1 funding round.
Madeinvote's investors include Inovexus, Damien Fretay.
Madeinvote has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in November 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2020 | $1.0M Seed | Inovexus, Damien Fretay |