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Key people at Madefor.
Madefor was founded in 2018 by Blake Mycoskie (Co-Founder).
Madefor develops a comprehensive, science-backed program designed to cultivate healthy habits for individuals. This program integrates principles from neuroscience, positive psychology, and physiology, distilling complex scientific concepts into practical, actionable steps. Its core offering is a structured curriculum focused on ten key areas, empowering users to foster a more resilient mindset and improve overall well-being.
The company was co-founded by Blake Mycoskie and Patrick Dossett. Their shared passion for human potential, teamwork, and the rigorous science behind personal development provided the impetus for Madefor's creation. They identified a need for an accessible yet expert-driven framework to help people integrate beneficial daily practices, moving beyond theoretical knowledge to sustained behavioral change.
Madefor serves individuals seeking to enhance their mental and physical health through habit formation, providing a toolkit for personal growth and thriving. The company's vision centers on making the science of well-being practical and attainable, enabling users to build lasting routines that contribute to a more balanced and fulfilling life. It aims to empower a broader audience to achieve enduring positive change.
Key people at Madefor.
# Madefor: High-Level Overview
Madefor is a science-backed personal development platform that helps individuals build sustainable habits and develop a resilient mindset through a structured 10-month program.[1][2] The company combines neuroscience, positive psychology, and physiology to guide users in identifying core values, establishing a personal mission statement, and learning specific practices that transform daily life.[2][4] Rather than offering generic self-help advice, Madefor teaches evidence-based techniques for mental and physical wellbeing, with the program grounded in the principle of neuroplasticity—the brain's ability to rewire itself through consistent, intentional action.[4]
The platform serves individuals seeking meaningful personal transformation, particularly those struggling with stress, mental health challenges, or a lack of alignment between their daily actions and personal values.[3] Madefor's approach emphasizes small, actionable steps that build resilience before crises emerge, positioning itself as "prehab for the mind."[3]
# Origin Story
Madefor was co-founded by Blake Mycoskie and Patrick Dossett, two entrepreneurs from distinctly different backgrounds who share a passion for human potential and proven science.[1]
Blake Mycoskie is best known as the founder of TOMS, the footwear company that pioneered the One for One business model, which has distributed 86 million pairs of shoes to children in need and provided humanitarian aid globally.[1] He has been recognized by People magazine as one of its "Heroes Among Us," named to Fortune's "40 Under 40" list of top young businessmen, and honored by Harvard with the Next Generation Award for his commitment to health as a human right.[1]
Patrick Dossett brings a complementary skill set: he is a graduate of the U.S. Naval Academy and completed Basic Underwater Demolition/SEAL training, serving nine years in the SEAL Teams before co-founding the Tip of the Spear Foundation, a nonprofit serving the special operations community.[1] He later earned an MBA as a Tillman Scholar at the Wharton School of Business.[3] Pat's philosophy centers on the power of small steps and helping others realize their full potential.[1]
The company emerged from Blake's broader exploration of personal mission statements and core values as drivers of wellbeing.[2] After developing the foundational concepts, the team conducted an extensive beta test with 1,300 participants over a year, gathering testimonials and refining the program before launching publicly on March 4th.[2] The platform now includes a diverse team of scientists, clinicians, and human performance experts, notably including Dr. Andrew Huberman as Lead Scientific Advisor.[1]
# Core Differentiators
# Role in the Broader Tech Landscape
Madefor operates within the expanding digital wellness and behavioral health sector, riding several converging trends: growing awareness of mental health challenges (one in five U.S. adults experience mental illness), increasing skepticism toward generic productivity apps, and rising demand for personalized, science-backed interventions.[3][4]
The timing is particularly relevant as remote work and pandemic-era stress have normalized conversations about mental resilience and work-life alignment. Madefor positions itself as distinct from both traditional therapy (which it complements rather than replaces) and generic habit-tracking apps by emphasizing the psychological foundation—values and purpose—that makes behavioral change stick.
The company also reflects a broader trend of founders with social impact credentials (Blake's TOMS, Pat's military service and nonprofit work) pivoting toward scalable digital solutions that democratize access to expert-level guidance. By leveraging Dr. Huberman's neuroscience platform and credibility, Madefor bridges the gap between academic research and consumer application.
# Quick Take & Future Outlook
Madefor is well-positioned to capture a growing segment of consumers willing to invest in structured, evidence-based personal development. The founding team's complementary expertise—social entrepreneurship, military-grade resilience training, and cutting-edge neuroscience—creates a rare combination of credibility across business, performance, and science domains.
The company's future likely hinges on demonstrating measurable outcomes at scale and expanding beyond early adopters to mainstream audiences. As corporate wellness programs increasingly seek science-backed solutions and individuals prioritize mental health investment, Madefor's 10-month curriculum model could become a reference standard for transformative personal development. The key question: can a structured, time-bound program compete with the convenience of always-on apps, or does its deliberate pace and values-first approach become its competitive advantage in a crowded wellness market?
Madefor was founded in 2018 by Blake Mycoskie (Co-Founder).
