M&C Saatchi

M&C Saatchi is a global creative solutions company, offering specialist expertise across advertising, issues, passions, consulting, and media. The firm integrates data and technology, including its proprietary AI-powered Cultural Power Index, to build brands and address complex business and societal challenges through strategic and creative output.

Founded in January 1995 by Jeremy Sinclair, Bill Muirhead, David Kershaw, and Maurice and Charles Saatchi, the company began as a London advertising agency. Aiming to impact the world, they expanded internationally through independent entities led by partners with ownership stakes, fostering an entrepreneurial spirit defining the group.

M&C Saatchi serves clients leveraging cultural forces for brand growth and demand. Its vision highlights Cultural Power as the key currency for influencing behavior and discourse. The company delivers bold creativity and strategic intelligence, remaining at the forefront of cultural influence for transformative results.