Ludeo

# Ludeo: High-Level Overview

Ludeo is a gaming platform that enables the creation and sharing of instantly playable game highlights, transforming passive video consumption into active gameplay engagement.[1][2] Founded in 2021 and formerly known as Edge Gaming, the company has raised $42.36 million to date with backing from major investors including Playtika, Samsung, and LG Ventures.[1]

The platform solves a critical problem in game discovery: the vast fragmentation of gaming choices makes it difficult for players to find new titles that match their interests. Ludeo addresses this by allowing content creators and gamers to record gameplay moments—called "Ludeos"—and share them across social media platforms like YouTube, Twitch, and Discord.[2][3] What distinguishes Ludeo is that viewers can actually play these recorded clips directly, even without owning the game, eliminating the friction between discovery and conversion.[1] For game studios, this creates a powerful marketing tool that drives new player acquisition, engagement, and community building around their titles.[2]

# Origin Story

Ludeo was founded in 2022 by Asaf Gazit, his brother, and Omri Gazit (COO).[1] The founders are lifelong gamers who recognized a personal pain point: the overwhelming number of game choices made discovery increasingly difficult. Rather than simply watching gameplay highlights shared by friends, they wanted to *play* those moments themselves to truly understand what made a game compelling.[4] This insight—that passive viewing wasn't enough—became the core inspiration for building a platform where shared moments could be interactive experiences.

The company's leadership reflects deep gaming industry expertise. Rob Schonfeld, who serves as Chief Business Officer, was previously a senior executive at Activision Blizzard, bringing substantial credibility in navigating relationships with major game publishers.[1] Early traction has been strong: within just one month of pitching to game publishers, Schonfeld reported five meetings, all of which extended beyond scheduled time, indicating genuine publisher enthusiasm for the platform's potential.[1]

# Core Differentiators

• Proprietary playable video format: Ludeo developed the world's first video format built specifically for gamers, enabling viewers to play recorded gameplay without owning the game or logging in.[1][2] This transforms the economics of game discovery by converting passive viewers into active players.

• Engine-agnostic SDK integration: The Ludeo SDK is compatible with all major game engines and platforms, with integration typically requiring 6–8 weeks.[2][3] The company partners with specialized co-developers to ensure smooth implementation while maintaining privacy and minimizing third-party access to proprietary game content.[2]

• Frictionless user experience: Players can access short-session gameplay experiences with a single click, no login required, and no fees.[2][3] This removes barriers to trial and discovery that typically exist in traditional game marketing.

• Multi-stakeholder ecosystem: The platform connects gamers, content creators, and studios in a unified environment, enabling creators to build audiences while studios gain direct access to engaged potential players.[2][3]

# Role in the Broader Tech Landscape

Ludeo operates at the intersection of several powerful trends reshaping digital entertainment. The gaming industry faces a persistent discovery problem: with millions of titles available across platforms, players struggle to find games that resonate with them, while studios face rising customer acquisition costs. Ludeo's approach—embedding playable experiences directly into social media and creator content—aligns with the broader shift toward short-form, interactive content consumption exemplified by platforms like TikTok and YouTube Shorts.

The timing is particularly favorable. Gaming has become mainstream entertainment, with creator culture driving significant player acquisition for studios. By enabling creators to share *playable* moments rather than passive videos, Ludeo bridges the gap between entertainment and engagement, making it easier for studios to convert interest into downloads and purchases. The backing from Samsung and LG Ventures also signals recognition that this technology could extend beyond traditional gaming into broader interactive media experiences.

# Quick Take & Future Outlook

Ludeo is positioned to become infrastructure for game discovery in an era where traditional marketing channels face diminishing returns. The company's momentum—evidenced by major publisher adoption and strong investor backing—suggests the market recognizes the value of playable content as a discovery mechanism.

The key challenges ahead involve scaling SDK adoption across the industry and proving measurable ROI for game studios. As more publishers integrate Ludeo, network effects could accelerate: more playable content drives more discovery, which attracts more creators and players. The platform's potential extends beyond indie titles to AAA studios seeking innovative ways to reach audiences, particularly in competitive genres where trial and community engagement drive retention.

Ludeo's evolution will likely depend on whether it can maintain focus on its core mission—game discovery through playable moments—while resisting pressure to become a broader social platform. If successful, it could fundamentally reshape how games are marketed and discovered, making it an essential tool in the modern gaming ecosystem.