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§ Private Profile · Riyadh, Ar Riyad, Saudi Arabia
Lucidya is a technology company.
Lucidya provides an Enterprise B2B SaaS platform focused on customer experience management. The company develops AI-powered solutions for social media monitoring and advanced Arabic sentiment analysis, enabling businesses to understand and optimize customer interactions. Its core technical approach leverages proprietary AI and Natural Language Processing technologies tailored for the complexities of the Arab world, enhancing customer engagement and data-driven decision-making.
The company was founded in 2015 by Hatem Kameli, Mohamed Milyani, Abdullah Asiri, and Mazin. The founders identified a critical need within the MENA region for specialized AI tools capable of processing and analyzing region-specific linguistic and cultural nuances in customer feedback. This insight led to the creation of a platform designed to bridge the gap in localized customer intelligence for businesses operating across the Arab world.
Lucidya's product is utilized by businesses seeking to elevate their customer experience strategies within the MENA region. The company's long-term vision is to reshape customer engagement and establish new benchmarks for customer experience across the Arab world, emphasizing the continuous evolution of its AI innovation and regional leadership. It aims to empower enterprises with the intelligence needed to foster stronger customer relationships.
Lucidya has raised $36.0M across 2 funding rounds.
Lucidya has raised $36.0M in total across 2 funding rounds.
Lucidya is a Saudi Arabian technology company founded in 2016, specializing in an AI-powered customer experience management (CXM) platform tailored for the Arab world.[1][2][4] It builds tools for social media monitoring, sentiment analysis, omnichannel communication, and customer data management, serving enterprises, governments, and SMEs across MENA with advanced Arabic natural language processing (NLP) achieving 92% accuracy in dialects.[1][4] The platform solves the problem of understanding Arabic-speaking customers by providing real-time insights, predictive analytics, and compliant data handling under Saudi regulations like NCA and PDPL, enabling brands to enhance engagement, retention, and reputation.[1][2][4] Lucidya has raised $8.43M total, including a $6M Series A in 2022 and $1.33M recently, signaling strong growth momentum in the social listening market where it's positioned as a Challenger alongside Sprinklr and Hootsuite.[2]
Lucidya emerged from a core belief that brands succeed by deeply understanding customer emotions, particularly in the noisy digital landscape of the Arab world.[3][5] Founded in 2016 and headquartered in Jeddah (with operations in Riyadh), it was driven by regional expertise in Arabic dialects and AI, addressing gaps left by global tools lacking local language proficiency.[1][2][4] Key early traction came from its focus on AI-driven CXM, earning recognition in Saudi Arabia's Fourth Industrial Revolution initiatives, collaborations with academic institutions for AI research, and a $6M Series A in 2022 that fueled expansion.[1][2] Pivotal moments include recent executive appointments announced by CEO Abdullah Asiri in May 2025 and ongoing funding, including $1.33M just two months ago, underscoring its evolution into a compliant, regionally dominant player.[2]
Lucidya rides the wave of AI-driven social listening and CXM, a market enabling brands to analyze online/offline data for customer intelligence amid exploding digital interactions in MENA.[2] Timing is ideal with Saudi Arabia's Vision 2030 pushing digital transformation, Fourth Industrial Revolution tech, and strict data sovereignty laws that sideline non-compliant global players.[1][4] Favorable forces include rising Arabic digital content, demand for dialect-specific NLP, and regulatory tailwinds like SDAIA and NCA standards, positioning Lucidya as a homegrown leader influencing the ecosystem by setting benchmarks for localized AI and empowering regional brands against Western incumbents.[1][2][4]
Lucidya is primed for accelerated growth through further funding, enterprise wins, and AI enhancements in predictive CX analytics. Trends like omnichannel personalization, real-time threat detection (e.g., disinformation via social intelligence), and MENA's digital boom will shape its path, potentially expanding to adjacent sectors like cybersecurity.[2] Its influence may evolve by dominating Arabic AI, inspiring regional tech innovation, and scaling globally while staying rooted in compliance—turning customer "noise" into clarity for Arab brands, just as its founding vision promised.[3][5]
Lucidya has raised $36.0M in total across 2 funding rounds.
Lucidya's investors include Impact46, ARG, Rua Ventures, SparkLabs, Takamol Ventures, Al Rashed, M.A.L Ventures, VentureSouq.
Lucidya has raised $36.0M across 2 funding rounds. Most recently, it raised $30.0M Series B in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $30M Series B | Impact46 | ARG, RUA Ventures, SparkLabs, Takamol Ventures | Announced |
| Jan 18, 2022 | $6M Series B | RUA Ventures | AL Rashed, M.A.L Ventures, VentureSouq | Announced |