Lovys is a company.
Lovys has raised $38.0M across 2 funding rounds.
Key people at Lovys.
Lovys has raised $38.0M in total across 2 funding rounds.
Lovys has raised $38.0M in total across 2 funding rounds.
Lovys's investors include Ankaa Ventures, DN Capital, Heartcore Capital, Left Lane Capital, Didier Rousseau, NewAlpha.
Key people at Lovys.
Lovys is a Paris-based insurtech startup founded in 2017 that provides a fully digital, all-in-one platform for subscription-based insurance covering home, car, health, pets, smartphones, and more.[1][4][6] It serves individual consumers (B2C) and partners with corporations for embedded insurance solutions (B2B2C), solving pain points like opaque contracts, lengthy processes, and lack of flexibility by offering tailored, AI-driven policies with seamless claims handling.[1][2][3] With €20.4 million in total funding and a €24.7 million valuation, Lovys has grown to over 45,000 clients by 2021, expanded to Spain and Portugal, and employs around 60 people from 10 nationalities, focusing on multi-product, multi-country scalability.[1][4][6][7]
Lovys was founded in 2017 by João Cardoso in Paris, France, driven by frustration with the archaic insurance industry—complex contracts, endless questions, and comedian-led ads that obscured transparency.[2][4][6][7] Cardoso, the CEO, aimed to "transform insurance to make it accessible, simple, and transparent," inspired by neobanks like Revolut and N26 that digitized banking.[3] Early milestones included a 2019 home insurance launch and €3.3 million seed funding, followed by rapid growth: reaching 45,000 clients, a €17 million Series A in 2021 (with follow-on from Adevinta Ventures and MS&AD Ventures), and international entry into Spain and Portugal that year.[4][6][7] CTO João Macedo Pinto, with expertise in business intelligence and software from UpType's Prometheus platform, has led engineering maturity from startup to scale-up, emphasizing quality assurance for digital reliability.[3]
Lovys rides the insurtech wave digitizing a stagnant €1.5 trillion global industry, mirroring neobanks' disruption of banking with 24/7 access, modularity, and data-driven personalization.[3] Timing aligns with post-pandemic demand for flexible, remote services and EU regulatory pushes for transparency (e.g., PSD2-like openness), favoring agile players over legacy giants.[1][6] Market forces like rising smartphone penetration, urban renting, and embedded finance (e.g., via partners) boost its B2B2C model, while AI cuts costs in claims/underwriting.[1][5] Lovys influences the ecosystem by challenging incumbents like Qover, proving scale-up viability in Europe—aiming for 100,000 policyholders by late 2021—and inspiring multi-country, tech-first expansion in health/mobility segments.[1][6]
Lovys is poised to solidify as a European insurtech leader by executing its roadmap: deepening AI personalization, launching niche products (e.g., loans, pets), acquiring portfolios, and expanding geographically beyond France/Spain/Portugal.[1][6] Trends like AI-driven underwriting, embedded insurance in e-commerce/apps, and climate-resilient policies will shape its path, potentially accelerating growth amid economic pressures favoring flexible subs over annual premiums. Its influence may evolve from challenger to consolidator, leveraging €20.4 million funding for team/customer scaling, though specialization in high-demand niches could sharpen competition against diversified rivals.[1] This positions Lovys to deliver on its founding frustration—making insurance as intuitive as a app download—driving the "Insurance 2.0" era.[1][3]
Lovys has raised $38.0M across 2 funding rounds. Most recently, it raised $21.0M Series A in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $21.0M Series A | Ankaa Ventures, DN Capital, Heartcore Capital, Left Lane Capital, Didier Rousseau | |
| Dec 1, 2020 | $17.0M Series A | NewAlpha |
