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§ Private Profile · Milan, Italy
LOVEThESIGN is a technology company.
LOVEThESIGN operates an online platform dedicated to Italian home design, providing an e-commerce experience showcasing a curated selection of designer furniture and decorative items. Its digital catalog emphasizes current trends and iconic pieces, serving as a comprehensive destination for consumers seeking authentic Italian aesthetics and craftsmanship for their living spaces.
Founded in Milan in 2012, LOVEThESIGN was established by Vincenzo Cannata, Laura Angius, and Simone Panfilo. The founders recognized a market opportunity to centralize and digitize the fragmented world of Italian interior design. Their insight centered on creating an accessible online hub that could bring the breadth and quality of Italian design directly to a wider audience, transcending traditional retail limitations.
LOVEThESIGN primarily serves consumers with an appreciation for high-quality Italian design, acting as a direct-to-consumer platform. The company aims to be the definitive online reference for Italian home furnishings, continuously inspiring customers through its thoughtfully chosen product range. Its long-term vision is to remain a leading online destination that connects enthusiasts worldwide with the heritage and innovation of Italian design.
LOVEThESIGN has raised $5.0M across 2 funding rounds.
LOVEThESIGN has raised $5.0M in total across 2 funding rounds.
LOVEThESIGN has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in April 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2015 | $4M Series A | United Ventures | — | Announced |
| Jun 1, 2013 | $1M Series A | United Ventures | Novus Ventures | Announced |
LOVEThESIGN has raised $5.0M in total across 2 funding rounds.
LOVEThESIGN's investors include United Ventures, Novus Ventures.
LOVEThESIGN is an Italian e-commerce platform specializing in "Made in Italy" home design products, including furniture, accessories, lighting, kitchenware, tableware, outdoor items, and kids' products from established brands and local artisans.[1][2][4] It serves design enthusiasts seeking high-quality Italian and international items through an online shop with permanent collections, flash sales offering up to 60% discounts, and daily inspiration content, addressing the need for accessible premium home decor in a digitalizing market.[1][4][7] Founded in 2012 with around $3 million in annual revenue and 11-50 employees, it has raised $5.32 million in funding and was acquired in a corporate majority deal by Triboo in 2019 via Aura srl, showing steady growth in the competitive e-commerce space for home goods.[1][2][4]
LOVEThESIGN emerged in 2012 in Milan, Italy, as an online boutique collaborating with renowned Italian brands and designers to offer a curated catalog of home design products.[1][4][7] The founders tapped into Italy's design heritage, starting with permanent selections of works by young artists and small manufacturers alongside weekly flash sales of "Italian style" furniture and homewear.[4][6][7] Early traction came via a $4 million Series A round in 2015 led by United Ventures, fueling expansion, followed by acquisition by IT group Aura srl in September 2019 and integration into Triboo, which leveraged synergies for growth in the digital design sector.[4][6][7]
LOVEThESIGN rides the wave of e-commerce digitization in home design and furniture, a sector ripe for innovation amid rising online shopping for premium, customizable decor.[1][4] Its timing aligns with post-2010s growth in D2C and flash sales models, boosted by $5.32M funding and 2019 acquisition, capitalizing on Italy's design prestige amid global demand for authentic, high-quality goods.[4][6][7] Market forces like e-commerce expansion (NAICS 4422 for furniture) and tech tools for visualization favor it, influencing the ecosystem by bridging artisans with international buyers and accelerating digital adoption in home decor.[1][4]
With its acquisition enabling group synergies, LOVEThESIGN is poised to scale through enhanced tech and logistics in the booming online home design market.[4][7] Trends like AR/VR for virtual staging, sustainable materials, and AI personalization will shape its path, potentially driving revenue beyond $3M via expanded flash sales and global reach.[1][4] Its influence may evolve from niche Italian curator to broader tech platform, revolutionizing design retail—echoing its origin as a hub for quality innovation in a digital era.[1][7]