LoveFrom

Jony Ive's design company, collaborating with OpenAI on next-generation AI hardware devices.

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Updated: Mar 15, 2026 ·

About

LoveFrom is a design firm and creative collective founded in 2019 by Jony Ive, Apple's former chief design officer, and Marc Newson. Headquartered in San Francisco, California, the firm was established to pursue new design ventures after Ive's departure from Apple.

The collective comprises a diverse group of creative professionals, including designers, architects, and engineers, focusing on a broad range of design projects. LoveFrom is actively involved in significant collaborations, such as developing next-generation AI hardware devices with OpenAI, demonstrating its commitment to pioneering design in emerging technological fields.

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Financial History

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Deep Dive

LoveFrom is a design firm and creative collective co-founded in 2019 by Jony Ive, former chief design officer at Apple, and his long-time collaborator Marc Newson. The establishment of LoveFrom marked Ive's transition from his extensive tenure at Apple, allowing him to pursue new design initiatives independently.

Operating as a creative collective, LoveFrom brings together a wide array of talent. Its team includes designers, architects, musicians, filmmakers, writers, engineers, and artists, fostering a multidisciplinary environment for innovation and problem-solving across various domains.

The firm is headquartered in San Francisco, California, a hub for technology and design innovation. This strategic location supports its engagement with leading companies and its involvement in projects that push the boundaries of conventional design.

LoveFrom has garnered attention for its significant collaboration with OpenAI, focusing on the design and development of next-generation AI hardware devices. This partnership underscores the firm's role in shaping the physical interfaces and user experiences of future artificial intelligence technologies.

Beyond its work in AI hardware, LoveFrom has also undertaken design projects with other prominent entities, such as Ferrari. These collaborations highlight the collective's versatility and its ability to apply its distinctive design philosophy to a diverse range of products and industries, from luxury automotive to cutting-edge technology.

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Frequently Asked Questions

What distinguishes LoveFrom's approach to design?

LoveFrom operates as a creative collective, integrating diverse professionals including designers, architects, musicians, filmmakers, writers, engineers, and artists to approach design challenges from multiple perspectives.

Frequently Asked Questions

What distinguishes LoveFrom's approach to design?