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§ Private Profile · Columbus, USA
LoudX is a company.
Key people at LoudX.
Loud X specializes in crafting immersive, in-person brand experiences and activations designed to forge genuine human connections between brands and their audiences. The company develops magnetic moments through strategies that blend street-level authenticity with comprehensive brand planning, ensuring memorable engagement. Their approach focuses on creating impactful interactions that transcend traditional digital metrics, fostering deeper relationships.
Founded by Blake Overlock and Ryan Retcher, Loud X began with the core insight that people inherently crave real connection. This understanding propelled the establishment of the company, aiming to deliver tangible, face-to-face engagements in an increasingly digital world. Their collaborative vision underpins the company’s mission to make brands resonate powerfully with individuals.
Loud X partners with a diverse clientele, ranging from well-established enterprises to emerging local businesses, helping them transform curiosity into lasting loyalty. The company’s long-term vision is to lead the face-to-face marketing movement across the United States, recognized for its bold creativity, measurable results, and an organizational culture that inspires dedication and innovative outcomes.
Key people at LoudX.
LOUD Capital is a venture capital firm founded in 2015 that invests in early-stage companies across diverse industries, with a strong emphasis on supporting underrepresented founders and delivering both profit and purpose through active post-investment support.[1][3][5] Its mission centers on amplifying success by providing capital, entrepreneurial guidance, and education to build scalable businesses, while offering limited partners alternative investment opportunities in venture and other asset classes like music IP and influencer deals.[1][2][5] The firm focuses on sectors including technology, healthcare, financial services, consumer goods, energy, media, entertainment, education, and more, investing from seed to pre-IPO stages primarily in the US, with check sizes ranging from $100,000 to $50 million.[1][4] LOUD Capital impacts the startup ecosystem by addressing capital gaps in underserved regions like the Midwest and South, fostering community ties (e.g., partnerships with HBCUs like Morehouse), and evolving into alternatives like IP-backed assets for non-correlated yields.[1][2][4]
LOUD Capital was founded in 2015 in Columbus, Ohio, by Darshan Vyas and Navin Goyal, both entrepreneurs driven by the need to fund undercapitalized startups outside major coastal hubs.[1][4] Goyal, a co-founder and Managing Partner, highlighted the early-stage capital gap in the Midwest and South as a key motivator, with the team—composed entirely of entrepreneurs—starting as a single fund making first institutional checks of $100K-$200K in industry-agnostic deals favoring community impact.[4] Pivotal moments include expanding offices to Atlanta in 2019 (with two Southeast-focused funds led by Milan Vyas), Beijing, Chicago, Los Angeles, New York, Raleigh, and Taiwan; growing beyond VC into alternatives like music publishing and celebrity endorsements; and public commitments like the "Hearing Our Voices" event during Super Bowl week partnering with Morehouse College.[1][3][4] This evolution reflects a shift from pure early-stage VC to a broader platform managing over $25M across funds, emphasizing diverse leadership like Buffy (healthcare expert), Blake (LoudX Managing Partner), and Brian (exited entrepreneur).[3]
LOUD Capital stands out in VC through these key strengths:
LOUD Capital rides trends in inclusive VC and alternative assets, capitalizing on capital deserts in non-coastal US regions amid rising demand for diverse-founder funding and non-correlated investments like IP royalties amid market volatility.[1][2][4][5] Timing aligns with post-2020 shifts toward purpose-driven investing, healthcare innovation, and creator economy deals, where their global footprint (US, Asia) and sector breadth position them to capture undervalued assets with cultural staying power.[1][2][3] Market forces favoring them include investor appetite for cash-flowing alternatives (e.g., music libraries generating streaming/sync revenue) and bridge financing for strong-balance-sheet firms, plus VC evolution toward operating support in a high-interest environment.[2] They influence the ecosystem by normalizing entrepreneur-VC models, boosting underrepresented ecosystems (e.g., Atlanta/Southeast via local hires), and pioneering hybrid VC-alternatives that blend profit with social impact like equitable healthcare access.[3][4][5]
LOUD Capital is poised to scale its alternatives platform, potentially expanding LoudX's strategic services and SPV deals in booming creator/IP markets while deepening VC in high-growth sectors like healthcare and fintech.[2][3] Trends like AI-driven music royalties, sustainable investing (via advisors like Planet First), and regional VC normalization will shape their path, with influence evolving toward a full-spectrum firm bridging traditional VC and real assets for broader LP access.[1][2][3] As they "amplify success," expect louder ecosystem impact through more funds targeting global underdogs, tying back to their core: turning capital into purpose-driven volume in an increasingly fragmented investment world.[5]
