LongGame

Long Game develops a mobile application integrating behavioral economics and gamification to foster healthy financial habits. Users set savings goals, deposit funds, and answer financial trivia, earning virtual currency. These rewards enable participation in games for cash prizes, making saving interactive and engaging.

Founded in 2015 by Lindsay Holden, Long Game originated from the insight that conventional saving methods often lack engagement, contributing to financial stress. Holden merged gaming mechanics with personal finance to motivate users, aiming to make financial wellness accessible and enjoyable through gamification.

Initially targeting younger demographics, Long Game’s product now serves Truist clients after its May 2022 acquisition. Users employ the app to advance financial objectives and literacy. The company’s vision remains transforming individual financial interaction, cultivating better saving behaviors and overall well-being through digital solutions.