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Longève Brands is a technology company.
Longève Brands develops and produces plant-based food products. The company primarily offers shelf-stable and soy-free meat replacements, distinguishing itself by using pea protein as its sole ingredient in its vegan crumbles. This approach provides consumers with clean-label, nutritious alternatives to traditional meat products.
Longève Brands was founded with a commitment to enhancing dietary well-being through plant-based nutrition. The company emerged from the insight that a prolonged life should also be a life lived well, inspiring the creation of food options that support health and vitality. This led to focusing on simple, high-quality ingredients for their product line.
The company targets consumers seeking healthier, convenient, and plant-forward dietary choices. Longève Brands encourages the integration of more plants into daily meals, aiming to contribute to a sustainable and health-conscious food system. Its vision centers on providing accessible and delicious plant-based foods that align with a long-term wellness lifestyle.
Longève Brands has raised $5.0M across 1 funding round.
Longève Brands has raised $5.0M in total across 1 funding round.
Longève Brands is a consumer packaged goods startup developing shelf-stable, plant-based protein crumbles made from pea protein, targeting flexitarians seeking clean-label meat alternatives.[1][2][3] The company serves health-conscious consumers, retailers, and foodservice channels by solving the problem of highly processed, refrigerated plant-based meats with a minimally processed, preservative-free product versatile for various dishes.[1][3] Co-founded in 2020 and based in Irvine, California, it raised a $5M seed round in early 2021 led by Wavemaker Partners and Springboard Ventures to expand from DTC to retail (e.g., Erewhon, HEB) and international markets like Mexico, Australia, Southeast Asia, and UAE, while adding new products.[1][2]
Longève Brands emerged in 2020 from Cie, a California-based venture studio known for accelerating startups in retail, e-commerce, and product innovation, with exits like Cie Games (acquired by Glu Mobile) and Titan School Solutions (acquired by LINQ for $75M).[1][2][6] Cie co-founded the company alongside CEO Doug Kantner, leveraging Cie's go-to-market expertise; board members include Cie CEO Anderee Berengian and executive-in-residence Jim Davis (ex-Vitaminwater, Gatorade, Pepsi).[2][3] The idea stemmed from the rising flexitarian market, launching DTC first to build consumer insights before scaling—a departure from traditional CPG models—capitalizing on Southern California's nutrition CPG hub alongside brands like Beyond Meat and Califia Farms.[1][2][3]
Longève rides the plant-based protein wave, tapping a market valued at $939M in 2019 (up 18% YoY) amid flexitarian demand for healthier, sustainable options without full vegan commitment.[1][2] Timing aligns with fast-food adoption by peers like Beyond Meat (Carl's Jr., Starbucks), but Longève differentiates in pantry staples amid Southern California's CPG innovation cluster.[1] It influences the ecosystem by advancing minimally processed alt-proteins via Cie's venture studio model, which accelerates consumer goods startups—mirroring broader shifts toward clean-label foods driven by health trends and climate concerns.[2][6]
Longève is poised to expand its product line and retail footprint with 2021 seed funds, potentially capturing share in the growing shelf-stable segment as flexitarianism mainstreams.[1][2] Trends like rising global demand for convenient plant-based proteins—fueled by health, sustainability, and supply chain resilience—will shape its path, especially if it leverages Cie's exit expertise for further scaling or acquisition.[2][6] Its influence may evolve from niche DTC player to broader CPG contender, challenging animal meat dominance in everyday cooking. This positions Longève as a smart bet in alt-protein's next phase, beyond burgers.
Longève Brands has raised $5.0M in total across 1 funding round.
Longève Brands's investors include Springboard Ventures, Eric Manlunas, Alumni Ventures, RezVen Partners.
Longève Brands has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $5.0M Seed | Springboard Ventures, Eric Manlunas | Alumni Ventures, RezVen Partners |