Living Food is a technology company.
Living Food has raised $9.0M across 2 funding rounds.
Living Food has raised $9.0M in total across 2 funding rounds.
Living Food has raised $9.0M in total across 2 funding rounds.
Living Food's investors include Big Idea Ventures, SOSV, Kevin Love, Amasia.
Living Food Company is a Bangalore-based foodtech startup that operates an online marketplace delivering absurdly fresh and healthy food, including freshly baked breads, greens, and vegetables harvested and delivered on the same day.[1][3] It serves urban consumers in India seeking high-quality, locally-sourced produce, solving the problem of accessing clean, same-day fresh food amid concerns over food quality standards, while achieving an impressive NPS of 96%.[1] With estimated annual revenue of $18.4 million, 108 employees, and $7.5 million in total funding, the company shows solid growth in the competitive fresh food delivery space, though employee count dipped 7% last year.[1][3]
Living Food Company emerged in Bangalore, India (Karnataka), as a response to gaps in fresh, high-quality food availability, focusing on a platform for locally-sourced produce harvested and delivered the same day.[1][2][3] Specific founders and exact founding year are not detailed in available data, but the company has raised $7.5 million in funding, indicating early traction in the foodtech sector.[3] It has built a reputation for exceeding India's highest food quality standards, with pivotal growth to 108 employees and $18.4 million in estimated revenue.[1]
Living Food rides the foodtech wave in India, capitalizing on rising demand for healthy, traceable fresh foods amid urbanization and e-commerce growth in grocery retail.[1][2] Timing aligns with post-pandemic shifts toward same-day delivery and quality assurance, fueled by market forces like consumer health awareness and logistics improvements in cities like Bangalore.[1][3] It influences the ecosystem by elevating standards in fresh produce platforms, competing with players like Simplyfresh (larger workforce) and Humain Health, while pushing competitors toward better NPS and sourcing practices.[1]
Living Food is poised to expand its marketplace amid India's booming online grocery sector, potentially leveraging its NPS edge and funding for deeper supply chain tech integrations like AI-driven sourcing. Trends like sustainable local farming and ultra-fast delivery will shape its path, with revenue growth possible if it reverses employee trends and scales beyond Bangalore. Its influence may evolve by inspiring a new tier of quality-focused foodtech startups, reinforcing its role as a freshness pioneer in a crowded market.
Living Food has raised $9.0M across 2 funding rounds. Most recently, it raised $1.0M Series A in May 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2023 | $1.0M Series A | Big Idea Ventures, SOSV, Kevin Love | |
| Jan 1, 2022 | $8.0M Series A | Amasia, Big Idea Ventures, SOSV, Kevin Love |