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Key people at LivePlanet, Inc..
Live Planet, Inc. develops innovative media technologies, providing a comprehensive virtual reality video system for capturing and distributing live and recorded stereoscopic VR and 360-degree video. The company's core offering includes breakthrough livestreaming VR hardware and software solutions designed to enable advanced video and telecommunications applications. Furthermore, Live Planet is involved with the VideoCoin network, which facilitates the creation of NFTs as complete media experiences, pushing the boundaries of digital content ownership and engagement.
The company was founded in 2016 by Halsey Minor, a recognized web pioneer. Minor’s vision for Live Planet stemmed from the insight that the media landscape was ripe for transformation through immersive technologies, especially within live broadcasting. His entrepreneurial background in building significant internet ventures provided the foundation for Live Planet’s ambitious endeavor to make high-quality 4K 360-degree broadcasting more accessible and efficient for various applications.
Live Planet’s products are utilized by organizations and creators seeking to broadcast high-fidelity immersive content and those exploring new frontiers in digital media. The company aims to provide the foundational infrastructure that allows for next-generation video and telecom applications, empowering users with novel ways to engage audiences. Its long-term vision centers on transforming the global media ecosystem by fostering new forms of content creation and consumption through its evolving technological stack.
Key people at LivePlanet, Inc..
LivePlanet, Inc. (also styled as Live Planet, Inc.) is a technology company founded in 2016 that develops innovative media-technology infrastructure, specializing in real-time video solutions, VR livestreaming hardware, and blockchain-enabled platforms for video processing and distribution.[1][2][3][4] It builds products like the Live Planet VR System for stereoscopic VR video creation and delivery, and the VideoCoin Network, a blockchain-based video processing network; its media solutions spun out to Vivid Labs in 2022, where the VIVID platform now enables creators, brands, developers, and platforms to distribute and monetize multimedia NFTs via Shopify storefronts, apps, and custom deployments.[2][3][4] LivePlanet serves industries needing enhanced communication, collaboration, and engagement through interactive video, with clients including major media-tech players like Intel, Sony, Paramount, and DirecTV; it targets creators and businesses seeking Web3-enabled media ownership and global video delivery.[1][3] The company maintains a small team of about 11-12 media, cloud, and blockchain experts, with reported revenue around $19 million in 2024, and operates from offices in San Jose and Los Angeles (Glendale), California.[1][2][3]
LivePlanet, Inc. was founded in 2016 by serial entrepreneur Halsey Minor, who previously co-founded high-profile tech companies such as CNET, Salesforce, Google Voice, OpenDNS, Uphold, and Vignette.[3][5] The idea emerged from Minor's vision to pioneer next-generation video applications, starting with breakthrough livestreaming VR hardware paired with SaaS-to-app distribution powered by a blockchain video processing network.[2][4] Early initiatives included the VideoCoin Network and Live Planet VR System, an end-to-end solution for live and recorded stereoscopic VR programming.[4] A pivotal moment came in 2019 with the announcement of the world's first Blockchain VR Network (BVRN), featuring top content creators and powered by VideoCoin tech.[4] By 2022, its media solutions spun out to Vivid Labs (vividlabs.com), shifting focus toward Web3 NFT publishing while retaining a core team of experts from projects with Intel, Cloudera, Sony, and others.[2][3]
LivePlanet rides the convergence of VR/AR, blockchain, and Web3 media trends, transforming traditional video into interactive, monetizable experiences amid rising demand for immersive content and decentralized ownership.[2][3][4] Timing aligns with post-2022 NFT maturation and Shopify's e-commerce dominance, positioning VIVID as a bridge for creators/brands to Web3 without heavy infrastructure builds.[2] Market forces like blockchain's cost efficiencies for video processing (vs. centralized clouds) and VR's growth in entertainment/marketing favor it, especially as media giants (e.g., Paramount, Fox partners) seek controllable, compelling consumer apps.[3][4] It influences the ecosystem by democratizing high-end VR/NFT tools, spinning innovations like Vivid Labs to accelerate adoption among developers and platforms.[2][3]
LivePlanet's pivot to Vivid Labs positions it for expansion in Web3 media, with potential growth in NFT marketplaces, metaverse content, and AI-enhanced video as blockchain scales and VR hardware matures.[2][3] Upcoming trends like decentralized streaming and immersive e-commerce (e.g., Shopify integrations) will shape its path, amplifying influence via partnerships with media incumbents.[1][3][4] Expect evolution toward broader real-time collaboration tools, leveraging its blockchain edge to capture share in a $19M-revenue base amid global video demands—solidifying its role as a media-tech innovator from VR origins to Web3 frontiers.[1][2]
