LiveLike is a technology company.
LiveLike has raised $5.0M across 1 funding round.
LiveLike has raised $5.0M in total across 1 funding round.
LiveLike is a technology company that builds an audience engagement platform featuring gamification, interactive widgets, and social tools to transform passive online viewers into active fans. It primarily serves sports organizations, media companies, broadcasters, and is expanding into fintech, entertainment, e-commerce, edtech, and publishing, solving the problem of low viewer retention and monetization by boosting interaction time, collecting zero-party data, and enabling sponsorships.[1][2][4] With $27.5M in total funding across 7 rounds, headquartered in New York with global offices, and around 45-100 employees, LiveLike powers experiences for major events like the Super Bowl, FIFA World Cup, and NASCAR races, driving growth through customizable integrations for web, iOS, Android, and advanced platforms.[1][2][3][4]
Founded in 2015 in New York, LiveLike emerged from the vision to revolutionize sports viewing with immersive VR, AR, and MR technologies, allowing fans worldwide to watch games together in virtual suites using 3D avatars and spatial audio—regardless of location or headset.[1][3] The founding team, including members recognized on Forbes' "30 Under 40" and Sports Business Journal's "40 Under 40," partnered early with global broadcasters like FOX Sports, BT Sport, France TV, and Dentsu, gaining traction at high-profile events such as Super Bowl LI, the 2017 UEFA Champions League Final, and the French Open.[3] Pivotal funding included a $9.6M Series B in 2017 from investors like Greycroft Partners, Evolution Media, and Courtside Ventures, fueling expansion beyond VR into broader interactive platforms amid rising demand for social viewing experiences.[1]
LiveLike rides the interactive streaming and fan economy wave, capitalizing on post-pandemic shifts to digital-first experiences where traditional TV viewership declines amid cord-cutting and social media fragmentation.[2][3] Timing aligns with VR/AR maturation, zero-party data regulations (e.g., post-cookie era), and live events' return, amplified by market forces like esports growth and personalized content demands from Gen Z fans.[1][4] It influences the ecosystem by partnering with top broadcasters, enabling data-driven monetization for sports/media giants, and pioneering cross-vertical expansion that sets benchmarks for engagement tech in fragmented attention economies.[2][3][4]
LiveLike is poised to deepen penetration in sports while accelerating into high-growth sectors like fintech and e-commerce, leveraging AI-enhanced personalization and metaverse integrations to sustain momentum beyond its $27.5M funding base.[2][4] Trends like real-time data ownership, gamified commerce, and global live events (e.g., upcoming Olympics or esports booms) will propel it, potentially evolving from sports niche player to ubiquitous engagement layer amid rising interactive platform demands. This positions LiveLike to convert more "online customers into engaged fans," amplifying its role in loyalty-driven digital economies.[1][2][4]
LiveLike has raised $5.0M in total across 1 funding round.
LiveLike's investors include ACME Capital, Clearstone, Curie.Bio, FJ Labs, M.G. Siegler, RRE Ventures, Vayner RSE, Josh Abramson, MG Siegler, Naveen Selvadurai, Scott Belsky, Shervin Pishevar.
LiveLike has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in September 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2016 | $5.0M Series A | ACME Capital, Clearstone, Curie.Bio, FJ Labs, M.G. Siegler, RRE Ventures, Vayner RSE, Josh Abramson, MG Siegler, Naveen Selvadurai, Scott Belsky, Shervin Pishevar |