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Live Gamer has raised $9.0M across 1 funding round.
Key people at Live Gamer.
Live Gamer has raised $9.0M in total across 1 funding round.
Live Gamer, now Emergent Payments, provides comprehensive payment solutions for unbanked and underbanked populations in emerging markets. It develops tailored payment systems and infrastructure, leveraging local partnerships and cultural understanding. This integrates communities into the global electronic payment ecosystem, facilitating electronic and debit-card transactions where cash is dominant.
Founded in 2007 by Andrew Schneider and Mitch Davis, the company initially operated as Live Gamer. They identified a need for e-commerce solutions to monetize micro-transactions and virtual goods within online gaming and virtual worlds. This insight drove them to build a platform enabling global digital content monetization for game publishers.
Emergent Payments serves communities and organizations within emerging economies seeking to participate in the global electronic payment system. Its vision is to accelerate financial inclusion by bringing banking services to underserved populations. The company aims to foster economic growth and stability through accessible, culturally relevant electronic payments.
Key people at Live Gamer.
Live Gamer is a technology company that builds a comprehensive commerce platform designed to enable and manage micro-transactions for digital goods, primarily serving online games and digital entertainment providers worldwide. Their product helps game publishers and digital content providers monetize virtual goods securely and efficiently, addressing challenges in virtual item trading, merchandising, and payment processing. The company has demonstrated growth momentum by securing significant venture capital backing and partnerships with major game developers, positioning itself as a key player in the virtual goods economy[1][2][4][5].
Founded with the vision to streamline and secure virtual goods commerce, Live Gamer emerged as a solution to the growing demand for reliable micro-transaction platforms in massively multiplayer online games (MMOs) and digital entertainment. The company attracted early investment from notable venture firms such as Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures, which fueled its development and market expansion. Early traction included launching an MMO item-trading platform that aimed to protect virtual economies and provide analytics and merchandising tools for publishers, marking pivotal moments in its evolution[2][4].
Live Gamer rides the wave of the expanding virtual goods and micro-transaction market, which is a critical revenue stream for online games and digital entertainment platforms. The timing is favorable due to the increasing popularity of MMOs, esports, and digital content consumption, all of which rely heavily on secure and efficient virtual commerce systems. Market forces such as the rise of digital economies, demand for seamless payment solutions, and the need for fraud prevention in virtual item trading work strongly in Live Gamer’s favor. By enabling publishers to monetize virtual goods effectively, Live Gamer influences the broader ecosystem by supporting sustainable digital economies and enhancing user engagement in virtual environments[1][2][5].
Looking ahead, Live Gamer is well-positioned to capitalize on the continued growth of digital economies and the metaverse trend, where virtual goods and services will become even more integral. Future developments may include expanding their platform capabilities to support emerging technologies like blockchain for enhanced security and transparency in virtual item trading. As the digital entertainment landscape evolves, Live Gamer’s influence is likely to grow, potentially shaping how virtual economies are managed and monetized globally. Their ongoing innovation and strategic partnerships will be key to maintaining leadership in this dynamic market segment[2][5].
Live Gamer has raised $9.0M across 1 funding round. Most recently, it raised $9.0M LiveGamer - Series U in November 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2011 | $9M Series U | — | Alpha Edison, Benchmark, Defy Partners, FirstMark Capital, Gutbrain Ventures, Moonfire Ventures, Tribeca Venture Partners, Andrew Schneider | Announced |
Live Gamer has raised $9.0M in total across 1 funding round.
Live Gamer's investors include Alpha Edison, Benchmark, Defy Partners, FirstMark Capital, Gutbrain Ventures, Moonfire Ventures, Tribeca Venture Partners, Andrew Schneider.
