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§ Private Profile · New York City, NY, USA
Little Spoon is a technology company.
Little Spoon provides families with a subscription service for fresh, organic baby food, toddler and kid’s meals, infant formula, and snacks. The company emphasizes nutrient-dense options crafted with a focus on high-quality, tested ingredients and no artificial additives. Through a direct-to-consumer model, Little Spoon delivers customized nutrition plans that adapt to a child's developmental milestones.
The company was founded in 2017 by Michelle Muller, alongside co-founders Ben Lewis, Angela Vranich, and Lisa Barnett. Muller, a mother of three, conceived of Little Spoon from her personal experience managing the demanding task of preparing fresh food for her children. Her insight was that modern parents deserved more accessible, healthy feeding solutions given contemporary technological advancements.
Little Spoon serves parents seeking convenient, wholesome food options for their infants and young children, aiming to simplify the complexities of early childhood nutrition. Its vision is to foster healthier eating habits from a young age, thereby contributing to the long-term well-being of children. The company strives to support parents by alleviating daily burdens and continuously expanding its educational resources and product offerings.
Little Spoon has raised $80.0M across 4 funding rounds.
Little Spoon has raised $80.0M in total across 4 funding rounds.
Little Spoon is a direct-to-consumer (DTC) food company specializing in fresh, organic baby food, toddler meals, and kids' snacks delivered chilled to parents' doors.[1][4][5] It serves busy parents seeking convenient, nutritious options for children from infancy through early childhood, solving the problem of time-consuming meal prep with ready-to-heat products like purees (Babyblends), finger foods (Biteables), plates, smoothies, and puffs—all free of major allergens and rigorously tested for over 500 toxins.[4][6][7] The company uses cold-pressure technology to preserve nutrients and freshness for up to 14 days post-delivery, enabling weekly flavor innovations based on real-time customer feedback.[3][5] Since launching in late 2017, Little Spoon has delivered over 15 million meals, raised $44 million in Series B funding by 2021, tripled its team, and expanded from purees to a full-stage platform while maintaining positive unit economics through bi-weekly deliveries.[5]
Little Spoon was founded in late 2017 (with some sources noting 2016 or 2017 launch) by a team of food and consumer executives: Ben Lewis (CEO), Michelle Muller (co-founder), Angela Vranich (chief product officer), and Lisa Barnett (CMO).[1][2][5] The idea emerged from frustration with outdated baby food options in a tech-driven world—Muller highlighted the lack of modern solutions for feeding kids despite abundant technology.[2] They started small, hand-making 100-200 pound batches of steamed, pureed organic vegetables in a rented facility with a giant steamer, developing proprietary processes without shortcuts.[3] Early traction came via 100% e-commerce, building direct customer relationships for nimble iteration; by 2021, they'd scaled to their own USDA-certified organic kitchen in Southern California, farm partnerships, and Non-GMO verification.[2][5]
Little Spoon rides the wave of DTC food tech and "clean label" parenting trends, capitalizing on millennial/Gen Z parents' demand for transparent, tech-enabled nutrition amid rising concerns over heavy metals in baby food (e.g., post-2021 recalls).[4][7] Its timing aligns with pandemic-driven home cooking surges, enabling quick launches like the Plates line for older kids while parents juggled remote work and schooling.[5] Market forces favoring it include e-commerce growth in food & beverage (2,802 startups tracked), baby/kids tech (1,281 firms), and premium organic demand, where direct feedback trumps retail constraints.[1][3] Little Spoon influences the ecosystem by raising safety bars via Clean Label partnerships, inspiring competitors like Once Upon a Farm or Piccolo, and proving DTC scalability in perishable goods—delivering 15M+ meals while educating on feeding dynamics through expert-backed content.[1][6]
Little Spoon is poised to dominate DTC child nutrition by expanding its full-lifecycle platform (first bites to big-kid years) with more snacks, education tools, and retail pilots while scaling production and sustainability initiatives.[2][3][6] Trends like AI-driven personalization, stricter regulations on food contaminants, and hybrid work-parenting will fuel growth, potentially pushing toward $100M+ revenue via international expansion or acquisitions. Its influence may evolve from niche innovator to category leader, empowering parents with time-saving, trustworthy fuel for the next generation—proving that in a world of tech abundance, fresh food delivery is the real game-changer.[4][5]
Little Spoon has raised $80.0M in total across 4 funding rounds.
Little Spoon's investors include Jonathan K. Shulkin, Kairos HQ, Pareto Holdings, Kairos, Kevin Hartz, Adverb Ventures, Jana Messerschmidt, Digital Currency Group, Scale Venture Partners, Tucker Seed Fund LLC, Rick Lewis, Eric Wu.
Little Spoon has raised $80.0M across 4 funding rounds. Most recently, it raised $44.0M Series B in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $44M Series B | Jonathan K. Shulkin | Kairos HQ, Pareto Holdings, Kairos | Announced |
| Dec 1, 2019 | $22M Series A | — | Kevin Hartz, Adverb Ventures, Jana Messerschmidt, Digital Currency Group, Scale Venture Partners, Tucker Seed Fund LLC, Rick Lewis, Eric WU, Julia Hartz, Justin Mateen | Announced |
| Feb 5, 2019 | $7M Venture Round | Vaultier7 | Justin Mateen, Kyle Obrien, Sean RAD, Interplay Ventures, Kairos, SAN Francisco 49ers, SoGal Ventures | Announced |
| Feb 1, 2019 | $7M Series U | Vaultier7 | Kevin Hartz, Adverb Ventures, Jana Messerschmidt, Digital Currency Group, Kairos HQ, Pareto Holdings, Scale Venture Partners, Tucker Seed Fund LLC, Rick Lewis, Eric WU, Julia Hartz, Justin Mateen, Interplay Ventures, Kairos, Kyle Obrien, SAN Francisco 49ers, Sean RAD, SoGal Ventures | Announced |