Liquid IQUI

Liquid I.V. offers powdered electrolyte drink mixes designed for more efficient hydration than water. Its core product features proprietary Cellular Transport Technology (CTT)®, employing a precise ratio of electrolytes, glucose, and water. This formulation accelerates fluid and nutrient absorption into the bloodstream, optimizing the body's hydration for diverse daily needs.

Brandin Cohen founded Liquid I.V. in 2012, recognizing traditional hydration methods were often inadequate. Cohen, an entrepreneur, sought to create a product that could swiftly combat dehydration by enhancing the body's natural absorption processes, improving wellness and performance for a broad consumer base.

Liquid I.V. serves a broad consumer base seeking enhanced hydration for daily living, athletic recovery, and general wellness. The company commits a portion of its revenue to global impact initiatives, increasing access to clean water and providing hydration aid to communities. Its long-term vision aims to foster a healthier world through improved hydration and sustainable operations.

High-Level Overview

Liquid (liquid.com) is a leading global cryptocurrency exchange platform, recognized as the world's largest crypto-fiat platform by transaction volume, regulated in Japan.[1][2] Founded in 2014 as part of Quoine, it provides trading, exchange, and blockchain-powered financial services, including fiat-to-crypto pairs in currencies like JPY, USD, SGD, AUD, and EUR, enhanced by its proprietary World Book for deeper liquidity and better price matching.[1][2] Liquid serves retail and institutional traders seeking secure, high-volume crypto trading with features like margin trading, fast withdrawals via multi-party computation, and progressive fees rewarding market makers.[2]

The platform addresses key pain points in crypto trading—liquidity, security, and regulatory compliance—operating from offices in Japan, Singapore, and Vietnam with a team experienced in banking and financial products.[1][2] Its growth includes expansions like Quick Exchange for instant swaps, buy-with-card support in over 100 countries, and business payment solutions, positioning it as a compliant gateway between traditional finance and crypto.[2]

Origin Story

Liquid traces its roots to 2014 when Quoine, its parent company, was founded by an international team with expertise in finance and technology.[1][2] Key early milestones include launching Quoinex in 2014 for fiat-to-crypto trading, adding margin trading and a mobile app in 2015, and opening Tokyo headquarters in 2016 while securing $20 million in venture funding.[2] In 2017, Quoine launched Qryptos (crypto-to-crypto exchange), received a Virtual Currency Exchange license from Japan's Financial Services Agency, and ran Asia's largest IEO raising over $80 million in QASH tokens.[2]

The platform evolved through mergers and innovations: in 2018, Quoinex and Qryptos merged into Liquid by Quoine; 2019 brought Liquid Infinity (100x leveraged BTC CFDs), progressive fees, and the Liquid Pro app; and 2020 saw applications for licenses in Singapore and Japan, plus expansions like Quick Exchange for Business.[2] This progression from a startup exchange to a regulated, high-volume leader reflects adaptive growth amid crypto's regulatory and tech shifts.[1][2]

Core Differentiators

• World Book Liquidity Engine: Delivers enhanced price matching and deeper liquidity across fiat-crypto pairs, setting it apart from competitors by enabling better execution for high-volume trades.[1]
• Regulatory Strength and Security: Fully licensed in Japan (FSA-approved since 2017) with advanced tech like multi-party computing for 24/7 fast withdrawals, minimizing vulnerabilities.[1][2]
• Feature-Rich Trading Tools: Supports margin trading, 100x leverage CFDs, instant swaps via Quick Exchange, progressive maker fees, and card purchases in 100+ countries, plus mobile apps for pro and quick trading.[2]
• Global Compliance and Expansion: Offices in Japan, Singapore, Vietnam; pursuing licenses like Singapore's Major Payment Institution and Japan's Type 1 Broker-Dealer, with business tools for crypto payments.[2]
• Proven Scale: Handles massive transaction volumes as the top crypto-fiat platform, backed by banking-experienced teams and local partnerships.[1]

(Note: Search results distinguish this from unrelated entities like Liquid AI, an MIT spin-off building efficient foundation models.[3][4])

Role in the Broader Tech Landscape

Liquid rides the wave of crypto-fiat integration, bridging traditional finance with blockchain amid rising institutional adoption and regulatory clarity in Asia.[1][2] Its Japan FSA license and Singapore expansions capitalize on Asia's crypto hub status, where market forces like yen-based trading and high-volume fiat ramps favor compliant platforms over unregulated exchanges.[2] Timing aligns with post-2017 regulatory maturation, enabling features like licensed IEOs and leveraged products that fuel DeFi and trading ecosystems.[2]

By providing deep liquidity and secure gateways, Liquid influences the startup ecosystem through tools like Quick Exchange for Business, empowering fintechs and merchants with crypto payments while reducing entry barriers for global traders.[2] It amplifies blockchain's role in financial services, particularly in high-growth regions, countering volatility with reliable infrastructure.[1]

Quick Take & Future Outlook

Liquid's trajectory points to deeper regulatory entrenchment and product diversification, with pending licenses unlocking EU/AU expansions and enterprise tools amid crypto's mainstreaming via ETFs and CBDCs.[2] Trends like tokenized assets and AI-driven trading will shape it, potentially evolving its World Book into a liquidity hub for Web3 finance. Its influence may grow as Asia's top compliant exchange, powering the next wave of crypto adoption—much like its 2014 origins scaled it to market leadership today.[1][2]