Liquid I.V.
Liquid I.V. is a company.
Active
Updated: ·
Financial History
Total Raised
N/A
Valuation
N/A
Leadership Team
Key people at Liquid I.V..
Liquid I.V. is a company.
Key people at Liquid I.V..
Key people at Liquid I.V..
Liquid I.V. is a health-science nutrition and wellness company that produces powdered electrolyte drink mixes powered by Cellular Transport Technology (CTT), a science-backed formula based on the World Health Organization’s Oral Rehydration Solution (ORS) guidelines to deliver 2-3 times the hydration of water alone.[1][2][3][6] It serves athletes, travelers, health-conscious consumers, and communities in need, solving chronic dehydration—affecting 75% of Americans—while advancing global hydration access through humanitarian donations.[1][4][7] Acquired by Unilever in 2020, the company has achieved explosive growth, reaching $100 million in revenue within its first five years, becoming a billion-dollar brand, and donating over 77 million servings worldwide as of recent reports, with a commitment to 150 million by 2032.[3][4][6][7]
Sustainability and purpose drive its model via three pillars—Product, People, and Planet—with over 1% of revenue funding an Impact Program partnering with organizations like DigDeep, Save the Children, and MAP International for clean water access and disaster relief.[1][2][3][5]
Founded in 2012 by entrepreneur Brandin Cohen in El Segundo, California, Liquid I.V. emerged from a vision to create a purpose-led business that combines superior hydration products with philanthropy.[1][6] Cohen and early team members aimed to build a company functioning like a philanthropic organization, inspired by the need for effective rehydration in everyday adventures and global crises where clean water is scarce.[1][4] Early traction came rapidly: within five years, it scaled from zero to $100 million in revenue, fueled by a $5 million investment from high-profile backers like Steve Aoki, enabling retail expansion into Costco, Whole Foods, CVS, and Amazon.[4] The 2020 acquisition by Unilever marked a pivotal moment, aligning with its growth in the wellness space and amplifying its global mission.[6][7]
Liquid I.V. rides the explosive growth of the functional wellness and personal nutrition sector, where consumers demand science-backed, clean-label products amid rising health awareness post-pandemic and chronic dehydration issues.[6][8] Its timing capitalized on e-commerce and retail expansion during the 2010s wellness boom, differentiating via CTT innovation in a market dominated by sugary sports drinks.[4][8] Market forces like demand for sustainable, purpose-led brands favor it—aligning with Unilever's portfolio to influence hydration standards globally, from consumer products to humanitarian aid in disaster zones and underserved communities.[3][6][7] By unlocking powdered hydration as a new category, it shapes ecosystem trends toward functional beverages with social impact, inspiring competitors to prioritize efficacy and philanthropy.[3][8]
Liquid I.V. is primed for continued dominance in wellness, leveraging Unilever's resources for product innovation (e.g., energy, sleep lines), international scaling, and scientific studies to expand CTT applications.[3][4][6] Trends like personalized nutrition, climate-driven water scarcity, and corporate sustainability mandates will propel its trajectory, potentially hitting 150 million donations by 2032 while growing retail presence.[2][3][7] Its influence may evolve from niche disruptor to hydration category leader, blending profit with global good to fuel life's adventures on a planetary scale—echoing its founding mission to hydrate, educate, and inspire.[1][2]
