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Key people at LinkCy.
LinkCy delivers an embedded finance platform for European businesses, integrating core financial services directly into client applications. It enables tailored solutions including IBAN accounts, SEPA payments, payment card issuance (Visa/Mastercard), and acquiring capabilities. This empowers businesses to enhance customer experience and unlock new revenue streams through seamless, in-product financial tools.
Mathieu Bottausci and Romaric Bouxin co-founded LinkCy in 2019, identifying a critical need for businesses to simplify financial service integration. Their founding insight centered on democratizing access to comprehensive financial functionalities, allowing companies to embed these directly into their operations without requiring extensive infrastructure development.
LinkCy caters to businesses seeking to enrich their product ecosystems with sophisticated financial capabilities. Its platform enables clients to offer advanced propositions and cultivate more cohesive customer journeys. It envisions broadening financial technology accessibility, helping diverse enterprises generate innovative revenue and create deeply integrated customer experiences via embedded finance.
Key people at LinkCy.
LinkCy is a fintech company founded in 2019 and headquartered in Paris, France, specializing in embedded finance and digital asset services.[1][4] It provides white-labeled Banking as a Service (BaaS) solutions, including API-driven IBAN accounts, customizable debit cards, international transfers, and crypto custody, allowing businesses to integrate banking features without handling regulatory compliance.[1][4] LinkCy serves e-commerce, investment communities, insurance, financing, accounting/treasury, and communities by solving the problem of embedding secure, compliant financial tools into products—reducing launch time by 12x and costs by 90% while ensuring adherence to regulations like MLD6, PSD2, and GDPR.[1][4] Operating at the angel stage and alive as of recent data, it demonstrates growth through its sandbox environment, web interfaces, and full-service toolkits for unified customer journeys.[1][4]
LinkCy was founded in 2019 in Paris, France, entering the fintech space amid rising demand for embedded finance solutions.[1] Specific founders and their backgrounds are not detailed in available sources, but the company emerged to address the challenges businesses face in integrating banking services independently, such as regulatory hurdles and high development costs.[1][4] Early traction likely stemmed from its focus on white-labeled features for sectors like e-commerce and investments, with a related entity, LinkCy Payment Service Provider UAB, indicating expansion into structured financial operations.[3] This positioned LinkCy as an enabler for non-banks to launch financial products rapidly.[4]
Competitors like Railsr (now merged with Equals Money) and Solaris offer similar BaaS but LinkCy stands out with its digital assets focus and unified European-centric toolkit.[1]
LinkCy rides the embedded finance trend, where non-financial companies integrate banking via APIs to create seamless experiences, fueled by PSD2 open banking regulations in Europe.[1][4] Its 2019 founding timed perfectly with post-PSD2 acceleration and rising digital asset adoption, enabling sectors like e-commerce and investments to bypass traditional banks amid market forces such as fintech democratization and crypto mainstreaming.[1][4] By reducing barriers for startups and scale-ups, LinkCy influences the ecosystem through faster product launches, fostering innovation in loyalty-building tools (e.g., branded cards) and automated payments, while competing in a crowded BaaS space with players like Solaris.[1]
LinkCy is poised for expansion in embedded finance, potentially scaling via partnerships in high-growth areas like DeFi and insurance tech, leveraging its compliance edge in a regulation-heavy landscape.[1][4] Trends like AI-driven personalization and global crypto regulations will shape its path, possibly driving acquisitions or further funding beyond angel stage. Its influence may evolve by powering more "bank-in-a-box" solutions for Europe's startup ecosystem, amplifying non-banks' financial agility and solidifying its role as a go-to embedder for digital assets and payments.[1][4]
