Link Financial Technologies is a technology company.
Link Financial Technologies has raised $30.0M across 2 funding rounds.
Link Financial Technologies has raised $30.0M in total across 2 funding rounds.
Link Financial Technologies (Link Money) is a San Francisco-based FinTech company founded in 2021 that builds an open banking payment platform, enabling merchants to offer low-cost "pay-by-bank" alternatives to traditional card payments and allowing customers to pay directly from their bank accounts for subscriptions, repeat, or one-time purchases.[1][2][3][5] It serves merchants in sectors like travel, tourism, manufacturing, and transportation, solving high payment processing fees and fraud risks through secure API-based bank connections rather than screen-scraping or cards, while empowering consumers with control over their data and economic benefits like lower costs.[1][2][3] The company has shown growth momentum through partnerships, such as with Silicon Valley Bank in 2024 to scale its Pay by Bank solution.[1]
Link Financial Technologies was founded in 2021 in San Francisco, CA, with Eric Shoykhet as co-founder and CEO, who is based in Miami and has advocated publicly for pay-by-bank adoption.[1][3] Shoykhet's vision emerged amid the evolution of open banking, addressing U.S. gaps in instant payments compared to global successes like the UK's 700% transaction growth from 2021-2023 or India's UPI handling billions monthly.[3] Early traction included building persistent, secure API connections to banks—replacing unreliable screen-scraping—and partnerships like the 2024 Silicon Valley Bank collaboration to expand its solution, marking a pivotal scaling moment.[1][3]
Link rides the open banking and pay-by-bank trend, capitalizing on U.S. regulatory shifts toward secure APIs and potential instant payment rails like those powering global booms—e.g., UK's 8.5 million monthly transactions by 2023 or Brazil's $200B on Pix.[3] Timing aligns with post-2020 fraud concerns and card fee pressures, positioning Link to claim market share as open banking clarifies, unlike stagnant screen-scraping.[3] It influences the ecosystem by promoting account-to-account payments, lowering barriers for merchants, and fostering consumer trust in direct bank links, potentially accelerating FinTech adoption in a card-dominated U.S. market.[2][3]
Link is poised to expand as U.S. open banking matures with clearer regulations and instant rails, potentially mirroring international growth trajectories while deepening merchant integrations in high-volume sectors.[3] Trends like rising ACH reliability and fraud prevention will shape its path, with partnerships signaling strong momentum toward broader liquidity events via platforms like EquityZen.[1] Its influence may evolve from niche player to key infrastructure, redefining payments by prioritizing bank-direct efficiency over legacy cards—echoing its core mission to unlock low-cost, consumer-controlled alternatives.[2][3]
Link Financial Technologies has raised $30.0M in total across 2 funding rounds.
Link Financial Technologies's investors include Ganas Ventures, The Community Fund, Valar Ventures, Jenny Fielding, Scott Hartley, Pareto Holdings, Techstars.
Link Financial Technologies has raised $30.0M across 2 funding rounds. Most recently, it raised $20.0M Series A in January 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2023 | $20.0M Series A | Ganas Ventures, The Community Fund, Valar Ventures | |
| Dec 1, 2021 | $10.0M Seed | Jenny Fielding, Scott Hartley, Pareto Holdings, Techstars |