LINE Friends

LINE Friends develops and manages a portfolio of global character intellectual properties. Beginning as mobile messenger stickers, the company has evolved into a comprehensive platform brand, creating animated content, games, and extensive merchandise. It integrates these IPs with information technology, expanding its presence across digital and physical domains, and exploring artificial intelligence.

LINE Friends originated in 2011 within the LINE mobile messaging application. South Korean designer Kang Byeong Mok conceived these characters, driven by the insight to infuse digital communication with expressive animated stickers. This concept quickly resonated, transforming digital emoticons into a burgeoning global brand.

LINE Friends engages a broad consumer base through its diverse character IPs, offering merchandise, digital content, and interactive experiences. The brand connects people’s daily lives with emotional resonance, fostering unique character interactions. Its vision is to evolve into a dynamic multi-IP platform, continually integrating cherished characters into customers' lives by embracing new technologies and entertainment.