Loading organizations...
Limio offers an omnichannel platform for subscription businesses, optimizing revenue across diverse sales channels. Its core product enables rapid deployment of self-service, partner, and sales-assisted customer journeys. This no-code/low-code platform facilitates agile pricing and packaging changes without extensive engineering, effectively decoupling revenue operations from development.
Founders Amaury and Daniel created Limio, recognizing a critical need for integrated omnichannel commerce software in the subscription economy. Their combined experience in subscription and cloud software, with roles at GoCardless and Zuora, informed their insight into businesses needing flexible tools to manage and expand customer relationships.
Limio's platform supports Go-To-Market teams in subscription enterprises, enhancing online shops, self-service portals, and partner ecosystems. The company’s vision is to empower these teams to accelerate revenue by continually optimizing sales channels and customer interactions, ensuring swift adaptation to market demands and customer expectations.
Limio has raised $420K across 1 funding round.
Limio has raised $420K in total across 1 funding round.
Limio has raised $420K across 1 funding round. Most recently, it raised $420K Seed in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $420K Seed | — | Crane Venture Partners, EKA Ventures, Emerge, Entrepreneur First, Felix Capital, General Catalyst, Hambro Perks, Index Ventures, Marathon Venture Capital, MMC Ventures, RTP Global, Visionaries Club, Charlie Songhurst, Mandeep Singh | Announced |
Limio has raised $420K in total across 1 funding round.
Limio's investors include Crane Venture Partners, Eka Ventures, Emerge, Entrepreneur First, Felix Capital, General Catalyst, Hambro Perks, Index Ventures, Marathon Venture Capital, MMC Ventures, RTP Global, Visionaries Club.
Limio is a London-based technology company that provides a no-code/low-code subscription commerce platform designed for subscription businesses, enabling customer experience teams to build omnichannel commerce experiences like online shops, self-service portals, and sales workflows without heavy engineering.[1][2][5] It integrates natively with tools like Zuora, Salesforce, and Stripe, helping clients process over $500 million in payments annually and supporting millions of web visitors daily, with clients including OpenText and The Globe and Mail achieving double-digit conversion growth and 5-10x faster pricing deployments.[1][5] Limio solves the problem of slow, code-intensive personalization and optimization for subscriptions across channels, boosting conversion, retention, and revenue through features like modular checkouts, Cancel Shield, and real-time analytics.[2][3]
The platform targets SaaS, media, and subscription-based companies, empowering non-technical teams to launch products faster, experiment with pricing/promotions, and manage the full subscriber lifecycle from acquisition to renewals.[1][4][5]
Limio was founded by Amaury and Daniel, who brought extensive experience in subscriptions and cloud software from companies like GoCardless, Zuora, Three, Ericsson, and BCG.[1] The idea emerged from the founders' belief that subscription businesses needed best-in-class commerce software to deliver exceptional experiences, as existing systems required too much engineering effort for omnichannel personalization and scaling.[1][2] Launched as a London startup, Limio raised about $500K in pre-seed funding from top UK and US investors including Entrepreneur First, Episode 1, and Crane VC, marking early traction in the growing subscription economy.[1][3]
Limio rides the explosion of subscription and usage-based models in SaaS, media, and digital services, where businesses seek agility amid rising churn pressures and complex pricing needs.[1][2][5] Timing aligns with no-code/low-code trends and omnichannel demands, as firms like OpenText use it to modernize checkouts and accelerate digital transformation without vendor lock-in.[5] Market forces favoring Limio include the shift to self-service PLG motions, partner ecosystems, and AI-driven sales, amplified by integrations with dominant platforms like Zuora and Salesforce; it influences the ecosystem by reducing engineering bottlenecks, enabling faster innovation in a $1T+ subscription market.[1][4][5]
Limio is poised for expansion by deepening integrations and targeting larger enterprises shifting to hybrid subscription models, potentially scaling via Series A funding amid sustained subscription growth.[1][3][5] Trends like AI agents in commerce and global PAYG/usage pricing will amplify its no-code edge, evolving its role from niche enabler to core infrastructure for omnichannel revenue ops. As subscription fatigue tests retention tools, Limio's churn defenses and analytics could solidify its influence, empowering more leaders like OpenText to outpace rivals in conversion and speed.[2][5]
