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Limelight Platform provides an all-in-one experiential marketing solution, empowering brands and agencies to create memorable, data-driven experiences. The platform offers capabilities to capture first-party data, personalize engagements, and transform event execution with actionable insights. Its core functionality streamlines the entire experiential marketing lifecycle, addressing common challenges in data collection and performance measurement to optimize campaigns effectively.
The company was founded in 2014 by Jonah Midanik, who serves as CEO, alongside co-founders Russ Armstrong and Andrew Carlin. Their insight stemmed from recognizing significant gaps in how event-based marketing campaigns were executed and measured, leading to the development of a unified system to bring structure and measurable outcomes to experiential initiatives. Midanik's background as an engineer and proven entrepreneur informed the platform's technical development.
Limelight Platform serves leading brands and agency partners seeking to enhance their engagement strategies. The product is utilized by experiential marketing teams, sales departments, and CRM managers to gather qualified leads, understand attendee behavior, and inform broader marketing efforts. The company's vision centers on enabling organizations to consistently build and optimize impactful, personalized experiences that drive valuable data and strengthen brand connections.
Limelight Platform has raised $2.0M across 1 funding round.
Limelight Platform has raised $2.0M in total across 1 funding round.
Limelight Platform has raised $2.0M in total across 1 funding round.
Limelight Platform's investors include iGan Partners, Hyde Park Venture Partners, Dave Knox, Rob McDonald, Trevor Wright, Jason Tryfon, Forum Ventures, Hyde Park Ventures, Sand Hill Angels.
Limelight Platform is a SaaS company founded in 2014 that provides an all-in-one experiential marketing platform, enabling brands and agencies to capture real-time event data, personalize attendee experiences, and measure ROI from live events and campaigns.[1][2][3] It serves major brands like BMW, Lucid Motors, Volvo, and agencies, solving the challenges of fragmented event execution by streamlining registration, lead capture, automated follow-ups, real-time analytics, and integrations with tools like Salesforce, HubSpot, and Marketo—delivering results such as 56% more qualified leads, 72% higher lead-to-sale conversions, and 203% sales uplift from events.[2][3] With 26 employees in Toronto, Ontario, and $6.8 million in 2025 revenue, the company demonstrates steady growth in the live marketing technology space.[2][4]
Limelight Platform was founded in 2014 by Jonah Midanik, who serves as chairperson, with the vision to digitally enhance experiential marketing for consumer brands by adding measurable, data-driven elements to onsite and online interactions.[1][2] Midanik emphasized a twofold approach: inciting unique consumer reactions while enabling quick implementation, minimal downtime, and real-time analysis to optimize campaigns.[1] Early traction came from its ease of use, 24/7 support, and 99.99% uptime, attracting enterprise clients and leading to a pivotal 2021 acquisition of Meshh, a spatial analytics provider, which expanded its capabilities in event data capture.[1][4] As a venture-backed firm with under $5 million in funding, it has evolved from basic event tools to a comprehensive platform powering automated, personalized live marketing.[2][4]
Limelight rides the wave of data-driven experiential marketing, where live events blend with digital personalization amid rising demands for measurable ROI in a post-pandemic hybrid world.[1][3] Timing aligns with brands prioritizing CX amid fragmented tools—Limelight fills gaps by unifying event tech stacks, capitalizing on market forces like real-time consumer data needs and SaaS adoption in ERP/live marketing (NAICS 541613).[2][5] It influences the ecosystem by partnering with top brands (BMW, Volvo), enabling agencies to scale personalized journeys, and acquiring tech like Meshh to lead in spatial analytics, fostering innovation in a $6.8M revenue segment.[2][3][4]
Limelight Platform stands out for transforming experiential marketing from gut-feel activations to precise, automated engines, with strong client proof points signaling scalability.[3] Next steps likely include ramping up AI for hyper-personalized content delivery using its vast datasets, deeper integrations, and potential expansions post-Meshh acquisition to capture emerging AR/VR event trends.[1][4] As live events rebound and privacy regulations tighten, its security focus and real-time edge position it to grow revenue beyond $6.8M, influencing how brands prove event value in data-centric strategies—building on its foundation as a Toronto-born leader in measurable CX.[1][2]
Limelight Platform has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2016 | $2.0M Seed | iGan Partners | Hyde Park Venture Partners, Dave Knox, Rob McDonald, Trevor Wright, Jason Tryfon, Forum Ventures, Hyde Park Ventures, Sand Hill Angels |