Limelight Platform

High-Level Overview

Limelight Platform is a SaaS company founded in 2014 that provides an all-in-one experiential marketing platform, enabling brands and agencies to capture real-time event data, personalize attendee experiences, and measure ROI from live events and campaigns.[1][2][3] It serves major brands like BMW, Lucid Motors, Volvo, and agencies, solving the challenges of fragmented event execution by streamlining registration, lead capture, automated follow-ups, real-time analytics, and integrations with tools like Salesforce, HubSpot, and Marketo—delivering results such as 56% more qualified leads, 72% higher lead-to-sale conversions, and 203% sales uplift from events.[2][3] With 26 employees in Toronto, Ontario, and $6.8 million in 2025 revenue, the company demonstrates steady growth in the live marketing technology space.[2][4]

Origin Story

Limelight Platform was founded in 2014 by Jonah Midanik, who serves as chairperson, with the vision to digitally enhance experiential marketing for consumer brands by adding measurable, data-driven elements to onsite and online interactions.[1][2] Midanik emphasized a twofold approach: inciting unique consumer reactions while enabling quick implementation, minimal downtime, and real-time analysis to optimize campaigns.[1] Early traction came from its ease of use, 24/7 support, and 99.99% uptime, attracting enterprise clients and leading to a pivotal 2021 acquisition of Meshh, a spatial analytics provider, which expanded its capabilities in event data capture.[1][4] As a venture-backed firm with under $5 million in funding, it has evolved from basic event tools to a comprehensive platform powering automated, personalized live marketing.[2][4]

Core Differentiators

• All-in-One Event Workflow: Handles everything from pre-registration and real-time lead capture to automated personalized follow-ups and post-event reporting, reducing manual processes and experiential marketing time.[3][5]
• Real-Time Data and Analytics: Tracks interactions, qualifies leads instantly, and provides dashboards for metrics like conversions, cost per campaign, and engagement, with proven outcomes like 56% lead increase and 72% conversion improvement.[1][3]
• Seamless Integrations and Ease of Use: Connects with CRM systems (Salesforce, HubSpot), DealerSocket, Tableau, and more; features quick setup, email builders, and 99.99% uptime for minimal disruption.[1][3]
• AI and Security Focus: Leverages large client datasets for targeted content and plans further AI development plus enhanced security, supported by 24/7 customer service.[1]

Role in the Broader Tech Landscape

Limelight rides the wave of data-driven experiential marketing, where live events blend with digital personalization amid rising demands for measurable ROI in a post-pandemic hybrid world.[1][3] Timing aligns with brands prioritizing CX amid fragmented tools—Limelight fills gaps by unifying event tech stacks, capitalizing on market forces like real-time consumer data needs and SaaS adoption in ERP/live marketing (NAICS 541613).[2][5] It influences the ecosystem by partnering with top brands (BMW, Volvo), enabling agencies to scale personalized journeys, and acquiring tech like Meshh to lead in spatial analytics, fostering innovation in a $6.8M revenue segment.[2][3][4]

Quick Take & Future Outlook

Limelight Platform stands out for transforming experiential marketing from gut-feel activations to precise, automated engines, with strong client proof points signaling scalability.[3] Next steps likely include ramping up AI for hyper-personalized content delivery using its vast datasets, deeper integrations, and potential expansions post-Meshh acquisition to capture emerging AR/VR event trends.[1][4] As live events rebound and privacy regulations tighten, its security focus and real-time edge position it to grow revenue beyond $6.8M, influencing how brands prove event value in data-centric strategies—building on its foundation as a Toronto-born leader in measurable CX.[1][2]