Liftit.co
Liftit.co is a company.
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Financial History
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Leadership Team
Key people at Liftit.co.
Frequently Asked Questions
Who founded Liftit.co?
Liftit.co was founded by Brian York (Co-Founder).
Liftit.co is a company.
Key people at Liftit.co.
Liftit.co was founded by Brian York (Co-Founder).
Liftit.co was founded by Brian York (Co-Founder).
Liftit.co is a leading technology platform automating and executing middle- and last-mile truck deliveries across Latin America, headquartered in Bogotá, Colombia.[1][2][3][4] It provides a highly configurable transportation management system that optimizes delivery operations for shippers through real-time tracking, route planning via proprietary algorithms, API integrations, and a network of independent owner-operator truck drivers ("Lifters"), serving businesses of all sizes including those in rural areas.[1][2][3] The platform solves fragmented logistics challenges by connecting shippers, carriers, and drivers, reducing costs, improving efficiency, and enabling same-day deliveries with full insurance—generating $58.3 million in revenue and $36.8 million in total funding, including a $22.5 million round in 2023.[1]
Liftit targets shippers in industries like freight and logistics, empowering over 500,000 independent drivers in Colombia while expanding regionally, with 323 employees and strong growth in automating urban and rural last-mile distribution.[1][2][3]
Liftit was founded in Colombia by serial entrepreneur Brian York (CEO), operations expert Felipe Betancourt Celis, and technologist Angel Celis Botto, who built the in-house platform in under a year.[2] The idea emerged to bridge Colombia's last-mile logistics gap by leveraging the country's vast network of over 500,000 independent truck drivers, providing affordable, tech-driven cargo transport for individuals, businesses, rural producers, and co-ops previously underserved by inefficient services.[2]
Early traction came from rapid recruitment of thousands of drivers, securing dozens of clients across small, medium, and large enterprises, and partnerships like Mercy Corps for rural strategy—quickly establishing trust and scaling operations nationwide before regional expansion.[2] Leadership has since evolved with Fernando Matias as President, focusing on LatAm-wide automation.[3]
Liftit's edge in Latin America's fragmented logistics market stems from its integrated platform and ecosystem:
Liftit rides the LatAm logistics tech boom, fueled by e-commerce growth, urbanization, and demand for efficient last-mile delivery amid infrastructure gaps and 500,000+ underutilized independent drivers.[1][2][3] Timing aligns with post-pandemic supply chain digitization, where middle-mile inefficiencies cost billions; Liftit's platform counters this by enabling data-driven orchestration, reducing urban congestion, and connecting rural economies to markets.[2][3]
It influences the ecosystem by empowering informal drivers (increasing incomes), aiding shippers' sustainability via optimized routes, and partnering with impact investors like Mercy Corps to reach underserved communities—positioning as a scalable model for LatAm's $100B+ logistics sector amid rising SaaS adoption.[1][2]
Liftit is poised for hypergrowth, expanding its $36.8M-funded platform into full SaaS for SMBs while deepening LatAm penetration through enhanced AI routing and driver networks.[1][3] Trends like e-commerce surges, nearshoring, and green logistics will propel it, potentially capturing more market share as competitors lag in rural coverage. Its influence may evolve into a dominant operator-support hub, transforming fragmented trucking into an integrated powerhouse—echoing its founding mission to make last-mile logistics simple, affordable, and ubiquitous across Latin America.[2][3]
Key people at Liftit.co.
