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§ Private Profile · 158 W. Gay St., West Chester, PA 19380
lifebrand is a company.
Key people at lifebrand.
LifeBrand provides an AI-powered risk mitigation platform designed to scan and manage social media content for individuals and businesses. Its core product identifies potentially harmful posts, allowing users to delete or edit them to protect personal reputations and corporate brands. The platform also offers compliant social media background checks for employers, facilitating a review of candidates' and employees' online presences.
The company was founded in 2019 by Thomas Colaiezzi, who serves as CEO. Colaiezzi recognized the growing challenge of managing online presence and the potential for social media content to negatively impact careers and brand perception. This insight led to the development of LifeBrand's technology, initially focusing on text-based content scanning and later expanding its capabilities.
LifeBrand serves individuals seeking to curate their digital footprint and organizations aiming to ensure a professional online image for their workforce. The company's vision involves continuously enhancing its technology to include more complex media types like photos and videos, alongside developing educational programs for social media literacy. It aims to empower users with tools for ongoing monitoring and proactive brand protection.
Key people at lifebrand.
LifeBrand is an AI-powered digital reputation management platform that scans social media profiles across platforms like Facebook, Instagram, Twitter, and TikTok to identify and help users remove or edit potentially harmful, unprofessional, or outdated posts.[1][3][5] Founded in 2018 and headquartered in West Chester, Pennsylvania, it serves individuals (such as students and professionals), businesses, schools, influencers, and organizations by enabling proactive control over online presence through subscription-based services, with features like image/video analysis, FCRA/EEOC-compliant screening, and corporate-approved post libraries.[2][3][4][5] The company achieved significant growth, including 210% revenue increase from 2021 to 2022, $27M in total funding, and acquisition by Sentiment AI in 2024, positioning it as a leader in brand protection amid rising social media risks.[1][3][4]
LifeBrand was founded in 2018 by T.J. Colaiezzi, who recognized the growing need for tools to manage personal and professional online reputations in an era of pervasive social media scrutiny.[2][3][5] Colaiezzi, serving as CEO, drew from insights into how outdated or inappropriate posts could derail job opportunities, partnerships, or public image, leading to the development of an AI-driven solution starting from a basic MVP.[3][5] Early development involved partnering with OAK'S LAB to build a scalable platform, including a product roadmap, brand guidelines, and integrations for social media scanning; pivotal moments included post-MVP enhancements like image recognition and video analysis, rapid user traction, and securing partnerships with publicly-traded companies, sports teams, and talent agencies.[3][5] This momentum culminated in $27M funding ahead of a planned Series A at a $110M valuation and acquisition by Sentiment AI in 2024.[3][4]
LifeBrand rides the wave of AI-driven personal branding and reputation management, fueled by exploding social media usage where 4.9 billion users generate content that can instantly impact careers or brands amid heightened scrutiny from employers and regulators.[1][5] Its timing aligns with post-pandemic remote hiring booms and DEI compliance needs, where FCRA/EEOC tools address legal risks in social screening, while enterprises leverage it for employee influencer programs without overreach.[4][5] Market forces like data privacy laws (e.g., GDPR influences) and AI ethics debates favor its secure, user-controlled model over invasive monitoring, influencing the ecosystem by normalizing proactive digital hygiene and inspiring similar tools in HR tech and martech.[3][5] The 2024 acquisition by Sentiment AI amplifies this, integrating reputation tech into wider AI sentiment analysis trends.[3]
Post-acquisition by Sentiment AI, LifeBrand is poised to scale globally, integrating deeper into enterprise AI suites for real-time monitoring, expanded platform support (e.g., LinkedIn, Snapchat), and advanced features like predictive risk scoring amid AI regulation shifts.[3] Trends like generative AI content floods and "right to be forgotten" laws will boost demand, evolving its role from cleanup tool to full digital identity guardian, potentially reshaping HR onboarding and influencer management.[1][5] As social media's influence grows inescapable, LifeBrand's compliant, empowering approach positions it to lead, turning online vulnerabilities into strategic assets for users and brands.
