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Key people at Lextant.
Lextant provides experience-centered research and design, specializing in Design Research and User Experience Design. It helps companies deeply understand customer experiential needs, applying customer-led innovation techniques. This approach enables clients to make informed choices, refine strategic decisions, and eliminate guesswork in developing market-winning products and services.
Chris Rockwell established Lextant in 1998, drawing on his background at Hewlett Packard. His foundational insight arose from the need for a company driving product innovation directly from user experience, fueled by a passion for enhancing lives through thoughtful design. This shaped the firm's unique client-centric methodology.
The firm partners with many of the world's largest brands, assisting them in creating offerings genuinely centered on human needs. Lextant's overarching vision is to continuously improve people's lives through design, shaping future experiences that are both impactful and intrinsically valuable.
Lextant is a design research and user experience (UX) design firm founded in 1998, specializing in experience-centered research and design services for major brands.[1][2][3] It helps companies deeply understand customer needs and desires, leveraging design to deliver optimal products and services, with headquarters in Columbus, Ohio, and an additional office in Powell, Ohio; the firm employs about 65 people and generates around $6.2 million in revenue.[3] Lextant's mission focuses on bridging customer insights with innovative design solutions, serving industries by providing tools like the patented Experience Metrics solution launched in 2019 for measuring human experiences.[1][3]
The company solves the problem of aligning business offerings with authentic user experiences, targeting large enterprises needing customer-centric product development.[2][3] Its growth includes innovations like the first patented experience measurement tool (USPTO US 2018/0374106 A1), announced at industry conferences, alongside a strong emphasis on fostering a multi-generational creative culture.[3][4]
Lextant was established in 1998 with a core mission to assist businesses in understanding customer needs and desires on a profound level.[1][2] Headquartered in Columbus, Ohio (250 S High St Ste 600), it has grown into a trusted partner for global brands, expanding to an office in Powell, Ohio.[3] Key leadership includes Chris Rockwell, the current President, who emphasizes building an appealing workplace culture in a multi-generational creative environment.[4]
The firm's evolution centers on advancing from general research to specialized UX design and patented tools, such as the 2019 launch of Experience Metrics at the Car HMI USA conference in Detroit—a pivotal moment highlighting its innovation in quantifiable experience design.[3] This trajectory reflects a steady focus on human-centered design amid growing demands for user insights in product development.[1][2]
Lextant rides the wave of human-centered design and UX research trends, critical as companies prioritize user empathy amid digital transformation and AI-driven products.[1][3] Its timing aligns with rising demands for measurable experience metrics, especially post-2019 patent, when industries like automotive (e.g., Car HMI conference) sought data-backed UX improvements.[3] Market forces favoring Lextant include the explosion of customer-centric strategies in tech and beyond, where poor UX leads to high churn—its research helps brands mitigate this by uncovering "deep experiential" insights.[2][3]
The firm influences the ecosystem by partnering with major brands and innovating tools that standardize experience measurement, elevating UX from art to science and enabling scalable design practices across sectors.[1][3]
Lextant is poised to expand its patented Experience Metrics into broader AI and immersive tech applications, capitalizing on trends like personalized user journeys and real-time feedback analytics. Evolving regulations around data privacy and the push for ethical design will amplify demand for its research rigor, potentially growing its footprint beyond Ohio. As UX becomes table stakes for competitive products, Lextant's brand-agnostic expertise positions it to shape how enterprises humanize technology—reinforcing its role as an enduring partner in experience innovation.[3]
Key people at Lextant.
