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LevelEleven is a technology company.
LevelEleven delivers a sales performance management software suite that enhances sales team productivity through gamification, KPI management, and structured coaching. The platform integrates with CRM systems to translate performance data into personalized scorecards, actionable goals, and consistent coaching rhythms, thereby reinforcing behaviors critical for achieving sales objectives. This technology empowers organizations to drive accountability and foster a high-performance sales culture.
The company was founded in 2012 by Bob Marsh. His insight stemmed from his prior experience as a senior vice president and head of sales at ePrize Inc., where he observed the need for better tools to motivate and manage sales teams. Marsh recognized that by making sales metrics more engaging and visible, and by facilitating structured coaching, organizations could significantly improve their sales force effectiveness.
LevelEleven's product is utilized by sales leaders and operations professionals across various industries to manage and motivate their sales forces. The company's vision centers on enabling leaders to engage their teams, coach them effectively, and align daily activities with overarching business targets. It aims to empower sales organizations to foster a results-driven environment that consistently achieves and exceeds revenue goals.
LevelEleven has raised $6.5M across 4 funding rounds.
LevelEleven has raised $6.5M in total across 4 funding rounds.
LevelEleven has raised $6.5M in total across 4 funding rounds.
LevelEleven's investors include NCT Ventures, David Fry, Tim Kopp, Detroit Venture Partners, Hyde Park Venture Partners, Jamal Mashburn, Salesforce Ventures, Rick Inatome, First Step Fund, Josh Linkner, Matt Wise.
LevelEleven is a sales performance management software company that provides gamification and coaching tools integrated with Salesforce to drive team behaviors leading to sales growth and customer retention.[1][5][7] Originally launched as a sales gamification app called Contest Builder (now rebranded as Compete), it has evolved into a full Performance Management System with features like personalized scorecards, real-time leaderboards, TV broadcasts, and data-driven coaching templates.[1][2][3] It serves sales leaders and teams in enterprises, helping them motivate reps, track KPIs in real-time, and coach consistently using actionable insights from Salesforce data, with clients including Comcast, Detroit Pistons, and Dominion Enterprises.[2][4]
The platform solves key sales challenges like low Salesforce adoption, inconsistent coaching, and disengaged teams by enabling quick contest creation, transparent performance visibility, and incentives without needing IT support.[2][4][5] As part of Ascent Cloud, LevelEleven combines with tools like Geopointe for geolocation to offer end-to-end productivity solutions, emphasizing both technology and performance culture strategies.[1][3]
LevelEleven originated from ePrize, a digital engagement company, where its flagship product Contest Builder was first conceptualized internally to motivate ePrize's own sales team.[2] Debuting at Dreamforce in September 2011, Contest Builder became the #1 gamification app on the Salesforce AppExchange.[2] In October 2012, it spun out as an independent company, LevelEleven, with $1 million in seed funding led by Detroit Venture Partners and an equity stake from ePrize, establishing headquarters in Detroit's Madison Building.[2][3]
The company quickly gained traction with early clients and expanded beyond gamification as customer feedback revealed needs for broader performance management.[1][3] By integrating deeper Salesforce capabilities, it evolved into a suite addressing motivation, engagement, and coaching—ultimately joining Ascent Cloud to leverage complementary products and focus on holistic sales productivity.[1][3]
LevelEleven rides the wave of sales enablement and employee engagement platforms, fueled by remote/hybrid work demands and the need for data-driven motivation in CRM-heavy environments.[4][5] Its timing aligns with Salesforce's ecosystem dominance, where gamification addresses adoption gaps—proven by early spikes in activity like calls and meetings.[2] Market forces like rising sales tech spend (projected growth in performance management tools) and AI-enhanced coaching trends favor it, as real-time KPI tracking positions it ahead of static tools.[4][7]
By publicly recognizing behaviors via leaderboards and broadcasts, LevelEleven influences sales ecosystems toward "culture of performance," educating on strategies beyond software and partnering within AppExchange to boost overall CRM utilization across enterprises.[1][3][5]
LevelEleven's momentum lies in expanding from gamification to AI-potentiated coaching, potentially integrating predictive analytics for proactive behavior nudges amid 2025's focus on revenue operations.[4][5] Trends like composable sales stacks and personalized incentives will shape it, especially as Ascent Cloud scales geolocation-performance synergies for field sales.[1][3] Its influence may grow by dominating Salesforce gamification, influencing how enterprises blend fun, data, and culture to retain talent in competitive markets—solidifying its role from motivator to full revenue driver, much like its evolution from a single app to ecosystem player.[1][2]
LevelEleven has raised $6.5M across 4 funding rounds. Most recently, it raised $2.0M Other Equity in August 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 16, 2015 | $2.0M Other Equity | NCT Ventures | |
| Sep 9, 2013 | $2.0M Other Equity | David Fry, Tim Kopp, Detroit Venture Partners, Hyde Park Venture Partners, Jamal Mashburn, Salesforce Ventures | |
| Apr 1, 2013 | $500K Seed | Detroit Venture Partners | Hyde Park Venture Partners, Rick Inatome, First Step Fund |
| Oct 1, 2012 | $2.0M Seed | Josh Linkner | Hyde Park Venture Partners, Matt Wise |