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§ Private Profile · CA, USA
LEUNE is a technology company.
LEUNE is a California-born lifestyle brand that produces high-quality, design-forward cannabis products including flower, pre-rolls, vape cartridges, and gummies. The company emphasizes a sophisticated aesthetic and a purpose-driven approach to its offerings, positioning its range of consumables for a contemporary market. Its methodology centers on elevating the perception of cannabis through carefully curated products that appeal to discerning consumers.
The company was founded by Nidhi Lucky Khurana in California, several years ago, with the foundational insight of transcending the traditional narrative surrounding cannabis culture. Khurana envisioned a brand that would redefine the industry by blending premium products with a strong focus on design and purpose, moving beyond conventional stereotypes associated with cannabis consumption. This vision informed the development of its distinctive product line.
LEUNE caters to a broad base of cannabis consumers, from seasoned enthusiasts to newcomers, specifically targeting what it terms the "3.0 cannabis consumer." The company's long-term vision is to further elevate the cannabis industry by continually delivering purpose-driven, design-forward plant products, thereby shaping a more refined and inclusive perception of cannabis use. It aims to remain at the forefront of this evolving consumer landscape.
LEUNE has raised $10.0M across 2 funding rounds.
LEUNE has raised $10.0M in total across 2 funding rounds.
LEUNE is a mission-driven lifestyle company specializing in high-quality, design-forward cannabis products aimed at elevating the cannabis industry. Founded in California in 2018, LEUNE serves a sophisticated "Cannabis 3.0" consumer who appreciates the broader cultural and wellness aspects of cannabis beyond just recreational use. The company’s products are available in over 450 licensed retailers across multiple U.S. states, including California, Arizona, Maine, Missouri, and New Mexico. LEUNE targets both seasoned cannabis users and newcomers, addressing the need for premium, thoughtfully crafted cannabis experiences with a strong emphasis on social justice and community impact[1][2][4].
LEUNE was founded in 2018 by Nidhi Lucky Handa, a forward-thinking female CEO with a vision to transform the cannabis industry through purpose-driven products and design excellence. The idea emerged from a desire to transcend traditional cannabis stereotypes and honor a new generation of consumers who see cannabis as part of a holistic lifestyle. Early traction came from rapid market adoption in California, with the brand quickly expanding into other states. LEUNE has attracted high-profile celebrity investors, including NBA stars and Snoop Dogg’s venture firm Casa Verde Capital, which has helped fuel its growth and visibility[1][3].
While LEUNE is primarily a cannabis lifestyle brand rather than a traditional tech company, it rides the broader trend of cannabis legalization and the evolving consumer demand for premium, socially conscious products. The timing is significant as more U.S. states legalize recreational cannabis, expanding market opportunities. LEUNE’s emphasis on design, quality, and social justice aligns with a growing consumer preference for brands that combine lifestyle appeal with ethical commitments. Its celebrity-backed funding and strategic market expansions position it as an influential player shaping the cannabis ecosystem’s future[1][3].
LEUNE is poised for continued growth as it leverages its strong brand identity, celebrity endorsements, and expanding geographic footprint. Future trends shaping its journey include increasing legalization, consumer demand for premium and wellness-oriented cannabis products, and heightened focus on social equity in the industry. LEUNE’s influence is likely to grow as it deepens its community partnerships and broadens its product line, potentially setting new standards for cannabis lifestyle brands that blend purpose with design and quality[1][3][6].
LEUNE has raised $10.0M in total across 2 funding rounds.
LEUNE's investors include Anthony Saleh, Carmelo Anthony, John Wall, La La Anthony, Rich Paul, Yonatan Meyer, 9Yards Capital, Brand New Matter, Casa Verde Capital, Cupule Ventures, Founders Fund, Goat Capital.
LEUNE has raised $10.0M across 2 funding rounds. Most recently, it raised $5.0M Series A in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 15, 2021 | $5M Series A | — | Anthony Saleh, Carmelo Anthony, John Wall, LA LA Anthony, Rich Paul, Yonatan Meyer | Announced |
| Apr 1, 2021 | $5M Seed | — | 9Yards Capital, Brand NEW Matter, Casa Verde Capital, Cupule Ventures, Founders Fund, Goat Capital, Melo7 Tech Partners, LLC, Partners Resolute, Queensbridge Venture Partners, Serena Ventures, Y Combinator, Emmett Shear, Kevin LIN, Kyle Vogt, William Hapworth, Anthony Saleh, Carmelo Anthony, John Wall, LA LA Anthony, Rich Paul | Announced |