Let's Do This

Marketplace for experiences starting with mass participation sports events

High-Level Overview

Let's Do This is a global online marketplace specializing in endurance events such as marathons, triathlons, and cycling races. It serves athletes and enthusiasts by providing a centralized platform to discover, register for, and get detailed information about tens of thousands of endurance events worldwide, primarily across the UK, US, and Australia. The company addresses the fragmented £24 billion global market for endurance challenges by streamlining event discovery and registration, effectively encouraging people to get offline and participate in real-world physical activities. With backing from high-profile investors like Usain Bolt and Serena Williams, Let's Do This has demonstrated strong growth momentum, raising $60 million in Series B funding to expand its presence and enhance its platform[1][2][3].

Origin Story

Founded in 2017 by Sam Browne and Alex Rose, both endurance athletes themselves, Let's Do This emerged from their personal passion for endurance sports and the recognition of a fragmented market lacking a unified platform. Alex Rose, with a background in Chemical Engineering and Management from Cambridge and experience at Oliver Wyman, brings operational and strategic expertise. Early traction came from successfully listing flagship endurance events and building a user base that now exceeds 5 million globally. The company’s evolution has been marked by expanding its event listings and geographic reach, supported by notable investors and a growing team based in London and the US[2][3][1].

Core Differentiators

• Product Differentiators: Largest marketplace for endurance events globally, offering exclusive event information and easy registration.
• Personalization: Uses an algorithm leveraging fitness tracking data, race history, and social connections to recommend personalized events.
• User Experience: Focus on a seamless, engaging platform that disrupts low-tech, fragmented event registration systems.
• Community and Network: Supported by a strong community of endurance athletes and celebrity investors, fostering camaraderie and trust.
• Growth and Expansion: Strategic expansion into the US market with a new office in Colorado, alongside scaling the UK team[1][3].

Role in the Broader Tech Landscape

Let's Do This rides the growing global trend of health, fitness, and experiential participation, particularly in endurance sports. The timing aligns with increased consumer interest in active lifestyles and digital platforms that facilitate offline experiences. Market forces such as the rise of wearable fitness technology and social sharing amplify the platform’s value proposition. By digitizing and centralizing a traditionally fragmented market, Let's Do This influences the broader sports-tech ecosystem, setting new standards for event discovery and participant engagement[3][1].

Quick Take & Future Outlook

Looking ahead, Let's Do This is poised to deepen its market penetration in the US and UK while potentially expanding into adjacent experiential verticals beyond endurance sports. Trends like increased health consciousness, social fitness challenges, and AI-driven personalization will shape its journey. The company’s influence is likely to grow as it continues to bridge the online-offline gap, fostering real-world community engagement through technology. This aligns perfectly with its mission to be the online company that gets everyone offline, turning digital discovery into active participation[3][1].